Sportswear giant Gymshark was growing rapidly, and as a result, the company was at risk of delays and errors due to multiple working documents being used simultaneously across departments. Employees were using outdated and inefficient methods of communication such as spreadsheets, wasting valuable time and resources with teams constantly trying to find and verify the latest information.
However, thanks to implementing Centric Software®’s innovative Product Lifestyle Management (PLM), Gymshark is now benefitting from one single source of truth, with seamless communication between teams, and human error greatly reduced.
Read the story and discover how Gymshark’s teams are able to save time and resources, utilizing features in Centric PLM such as:
Formed in 2012 in a garage in Birmingham, UK, Gymshark is a conditioning brand dedicated to creating functional training apparel, designing innovative performance technologies and building passionate, empowered conditioning communities.
The Gymshark family now consists of over 4 million customers in over 180 countries, with its social media content reaching an audience of over 12.5M in over 55 countries. It only sells directly to customers, via 15 international online stores and occasional pop-up stores, to provide everyone with the best possible experience.
It was named the UK’s fastest growing company in 2016 in The Sunday Times Fast Track 100, and turned over approximately £200M in 2018/19.
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