Giving Eyewear Businesses 20/20 Vision
Whether consumers are choosing designer sunglasses, picking up a spare pair of reading glasses or getting prescription lenses fitted by an optometrist, glasses are an expression of personal style. Glasses frames are now as varied and unique as any other fashion accessory, and eyewear brands, retailers and manufacturers are under pressure to regularly produce new collections.
Planning and creating collections of different frame shapes, each appearing in a variety of materials, sizes and colors, quickly generates complexity that becomes unmanageable with spreadsheets, emails and siloed data storage. In an industry requiring high levels of precision and accuracy, errors can be costly. Eyewear brands are likely to also face the issue of managing and collaborating with licensing partners.
Centric PLM and Retail Planning give your teams high-level visibility to optimize complex collections and free up time to innovate, ultimately lowering production costs and improving time to market and sell-through to boost revenue and top-level growth. Teams and external partners access a real-time ‘single source of truth’ on a collaborative product development platform, eliminating communication errors, spreadsheets and manual data entry,