Why is PLM critical for the home décor and furniture industry?
Trends in home décor and furniture change just as quickly as the fashion industry, and staying ahead of them is a real challenge. Home décor is hot on social media, the pandemic has created a new focus on the home environment, and the explosive growth of ecommerce has created a new breed of consumers who want the right product, right now. Consumers are used to buying ultra-personalized products on their phone and having them delivered anywhere in the world.
It’s not just consumers who are empowered by the online world. Digital disrupters are entering the home décor and furniture market, offering innovative products direct to consumers who, given the right product information and fast, reliable delivery dates, are willing to buy home décor and furniture products ‘sight unseen’. Many of these digitally native brands are also making the leap to bricks and mortar, and vice versa.
Increased competition places downward pressure on product margins, while consumer demand is accelerating the pace of new product introductions across multiple categories, geographies and channels. Remaining competitive in this ever-changing market means an increased workload and drastically increased complexity. Getting more ranges with more products to market on time while maintaining quality and brand value is the challenge. A home décor and furniture PLM system is the answer to the question, “How can we manage it all?”