655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

Fashion and Apparel Direct to consumer brands and retailers

Get Closer to Consumers with Centric PLM® and Retail Planning

Understand your customers. Maximize efficiency. Make amazing products. Grow sustainably.

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Building a Foundation for Growth for Direct to Consumer Businesses

Direct to consumer (DTC) draws a straight but exciting two-way link between consumers and brands. It is critical to recognize that the customer is in charge and you need to be prepared to be both reactive and proactive.

With more choice than ever, consumers demand a personalized and seamless online buying experience. They also want amazing, unique products to be made sustainably, with innovation and value for money. Delivering the exact products consumers want at the right time and price is essential to the success of a DTC growth strategy.

Centric PLM and Retail Planning leverage machine learning and augmented intelligence to empower truly data-driven decision-making, financial forecasting, collection planning and inventory optimization. Centric solutions build a strong digital foundation for growth for DTC brands and retailers, empowering them to get closer to consumers and creating opportunities to develop and manage more innovative, personalized, sustainable and profitable products, fast.

Connect teams in a collaborative digital space

Improve communication by replacing spreadsheets and emails with one version of truth and real-time, actionable data on a cloud-based digital platform.

Collaborate efficiently with suppliers and internal teams to optimize omni-channel planning and get products to market faster.

Cut out tedious admin and data entry, freeing teams to focus on innovation, strategic decision-making and customer satisfaction.

Seamlessly integrate data to boost efficiency

Analyze data with personalized dashboards and reports. DTC fashion brand tentree cut reporting time from 2 hours to 2 minutes with Centric PLM.

Connect consumer data with product data to meet consumer profiles and needs. Feed real-time PLM data into planning to understand in-season performance and market response.

Make sense of large volumes of data and embed the power of AI in retail and wholesale planning. Make better merchandising, planning and inventory allocation decisions through machine learning and augmented intelligence.

Compare and analyze to optimize performance

Cross-reference and analyze deep historical and actual data across multiple styles, seasons, branded and private label products for accurate plans and optimized development to reduce product promotions.

Control costs and maximize product margins with powerful financial forecasting tools, what-if scenarios, rapid supplier comparisons and tighter supplier collaboration.

Optimize business performance with personalized dashboards, reports and the ability to slice and dice data for unique insights.

Use libraries to create new collections fast

Easily find and re-use attributes such as styles, colors, materials and trims.

Develop new collections fast by building on detailed and accurate data from previous seasons’ styles and designs.

Cut time wasted searching for a particular finish or unique detail.

Improve product margins & forecast quantities

Data-driven, accurate demand forecasting and product allocation boosts profitability and improves sell-through by only producing the products consumers really want.

Get accurate cost information as soon as Bills of Materials (BOMs) are available. Predict quantities more accurately and early, meet Minimum Order Quantities (MOQs).

Improve raw materials ordering, save with bulk buying and reduce waste from sampling to production.

Promote sustainable business practices

Digitize the supply chain to support responsible, transparent and efficient production. Cut over-production to minimize waste.

Audit factories and monitor compliance easily through mobile apps.

Integrate 3D design and sampling to reduce physical sampling waste and shipping impacts.

Learn more about driving sustainability and compliance with PLM
Our Solutions

Discover what makes Centric Software® innovations so unique

  • Centric PLM

    Flexible, highly configurable, modular PLM solution that streamlines end-to-end product development and launch from concept to retail. Constantly updated to incorporate industry best practices. Provides a single source of truth to boost productivity, collaboration, visibility and control.

    Centric PLM
  • Centric Retail Planning

    Synchronize planning, merchandising, design, product development and product execution teams to optimize selling, product mix and pricing driven by actionable, real-time data and analytics. Deliver a customer-centric experience across channels to improve product margins and maximize business performance. ​

  • Centric 3D Connect

    Connect leading 3D CAD solutions directly to PLM so CAD designers and engineers can work seamlessly. Enable other teams to view, comment and share 3D renderings within PLM. Ideate faster, reduce physical samples, streamline sample reviews and push photo-realistic products to e-commerce channels or in store.

    Centric 3D Connect
  • Adobe® Illustrator PLM Connect

    Empower design and product development teams to access creative, technical and production details from PLM libraries, sketch and start building BOMs while they work in Adobe® Illustrator. Liberates creative teams to focus on creating original and innovative products that consumers love.

  • Centric PLM Mobile Apps 

    Capture inspiration, analyze competition, field-test products, control quality, audit factories and more on the go. Intuitive, social PLM-connected apps optimize UX and encourage collaboration. No need to re-enter information back at the office, saving time and resources.

  • Enterprise Connectivity

    Leverage PLM data throughout the business for greater efficiency. Easily connect Centric PLM and Retail Planning with e-commerce, ERP (Enterprise Resource Planning), 3D CAD and 2D design applications, PIM (Product Information Management), DAM (Data Asset Management), quality management software and more.

    End-to-End Connectivity
  • Centric Visual Boards

    Our family of intuitive digital workspaces transforms collaborative decision-making. Concept Board drives creativity and product innovation, Merchandising Board optimizes assortment planning and Buying Boards for retail and wholesale enhance assortment presentation and maximize sales.

    Centric VIP Digital Boards
  • Centric SMB

    SaaS cloud-based PLM solution for emerging enterprises. Expand your retail and international presence and better manage product development in line with business evolution. Adjust PLM to suit your needs and easily move to Centric PLM as your business grows.

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Centric PLM Centric 3D Connect End-to-End Connectivity Centric VIP Digital Boards

Direct to consumer brands and retailers innovating with Centric

“Centric offers us a genuine partnership, rather than just a service. Huckberry is a young, creative and innovative company with a digital mindset and we are willing to invest in the right technology to support our growth goals. Centric is the ideal cloud-based PLM solution for a company like ours and we know it will grow and adapt with us.”


Centric is the market leader

12,500+ Brands Trust Centric PLM
725+ Companies
99% Customer Retention Rate

Make better a reality. Create a foundation for rapid growth for your DTC brand or retailer now.
Learn how in just 60 minutes.