Pricing intelligence & market insights
Gain a 360° view of the entire market
Provide your teams with invaluable data for product trends,
pricing intelligence and competitor monitoring.
Discover the gaps in your assortment.
Learn what consumers are searching for.
Understand your competitors’ pricing and discounting strategies.
Powering the world’s top fashion, footwear,
home and beauty companies with unrivalled data quality
Make informed decisions based on a solid data foundation.
Quality is at the forefront of our data processing pipeline. From collection and normalization to enrichment and analysis, we’ve trained our machines to see the world the way you do.
Extract all competitor data
Build an accurate and complete snapshot of the retail landscape by collecting all products and all information around those products from competitors’ eCommerce sites.
Correctly categorize products
Standardize products across categories, retailers and geographies to accurately compare like-for-like products and ensure accurate data analysis.
Do away with double counting
Products are distinguished properly with computer vision and natural language processing. Eliminate double counting that skews data you’re basing huge decisions on.
Data Transparency
Data you can trust to make decisions with. Each and every eCommerce product can be traced back and verified, right to the source. Our data is unrivalled in quality.
Extract all competitor data
Build an accurate and complete snapshot of the retail landscape by collecting all products and all information around those products from competitors’ eCommerce sites.
Correctly categorize products
Standardize products across categories, retailers and geographies to accurately compare like-for-like products and ensure accurate data analysis.
Do away with double counting
Products are distinguished properly with computer vision and natural language processing. Eliminate double counting that skews data you’re basing huge decisions on.
Data Transparency
Data you can trust to make decisions with. Each and every eCommerce product can be traced back and verified, right to the source. Our data is unrivalled in quality.
Attribution-rich taxonomy enriches the data so it’s incredibly flexible to manipulate and analyze.
Slice and dice the data in 14,000 unique ways.
Drill down, investigate and probe the data in 1000s of unique combinations, viewpoints and angles, whether looking at historical or real-time data.
Discount Architecture
Uncover if your company is discounting more aggressively than competitors. This indicates the potential to scale back discounting slightly to claw back some margin but still stay competitive.
Historic Timeline
Here, compared to competitors, this company discounts a lower % of their assortment. If a company has a high amount of sale items all concentrated into one category, this indicates an opportunity to discount more parts of their assortment and offer a variety to customers.
Discount Heatmap
From the graph, brands and retailers can discover their discounting strategy in comparison to the wider market. Is it too aggressive or not enticing enough? This brand could discount more aggressively to drive sales of slow-moving products.
Price Architecture
From this image, it looks like this brand is concentrating a lot of inventory in a particular price point, much more so than competitors. This shows there is room to expand into higher price points and drive margin but still stay competitive to similar brands.
Colors
Slice and dice competitor data by color and gain a quick snapshot of the color make up of competitors. This image indicates there may be an under-development in blue but a competitor looks like they’re over-developing in beige.
12,500+ Brands Trust Centric Software
“Seeing that another brand has just actioned some price increases, suddenly gives you confidence—It's not just us thinking of doing this! And those price increases can be worth an awful lot to a business; if we're talking about two billion turnover, it’s millions and millions of dollars in extra revenue. Having the confidence to make those decisions is really where you get the value.”
“If you don’t have the data, it’s a little bit of a guessing game. What we really needed was a lot more data in order to base our decisions on facts and not feelings.”
“The great thing about this collaboration is that we can measure our success. How much of this assortment do we want to have, from season to season and from year to year. We not only want to know what is going on with our business through our internal data but also to measure ourselves against what is going on in the market and this is where Centric Pricing is really crucial.”
“We were aiming for #1 and we felt that Centric was the market leader by a long shot in comparison to the others.”
Uncover powerful insights with the
Market Intelligence platform
Ecommerce Analytics
Quickly analyze and
benchmark competitors
Truly understand the competitor dynamics in your market through historical and real-time data. Quickly and easily benchmark competitors to optimize your overall product offering.
Execute quick analysis to discover competitors’ pricing and discounting strategies, and their assortment and inventory set.
Discover the fast-moving and best-sellers within the industry and your own white space opportunities to drive sales and maximize margins.
Take the guesswork out of pricing and discounting whether planning and strategizing pre-season, or trying to move inventory in-season.
Intelligence
Understand the market with
in-depth reports
Keep up to date with the industry with data that is contextualized in a range of curated reports, including insights across categories, colors, products and geographies.
Fully understand all aspects of the retail industry and uncover products with the highest-sell out rate or those that are being heavily discounted.
Utilize this visual and summarized data across teams, and facilitate merchandisers and buyers to drive strategy and planning discussions.
Enable teams bringing new products to market to fully grasp the competitor landscape pre-launch.
Trends & Promotions
Stay on top of new and
emerging trends
Identify up-and-coming trends and what your consumers are searching for. Explore search data so teams can isolate trends and learn more about specific categories or particular search terms.
Discover how many people are searching for categories and at what percentage increase. See which trends are growing steadily and which are short-lived.
Ensure merchandising teams are including stable trends in future assortments. Debut collections to test response and de-risk any new inventory decisions.
Gain access to a visual archive of what competitors’ homepage and newsletters look like and pre-empt your competitors’ promotional calendar.
Reliable Data you can trust
Build strong data foundations to accurately
benchmark against competitors
Data crawled every single day
Our data is updated every 12-24 hours.
2 million products a week
The system collects over 2 million products every single week.
High-quality data transparency
Each and every product is verifiable back to the source.
50 million data points
Processes 50 million enhancements around those collected products.
Our Market Intelligence platform delivers invaluable data for product trends, pricing intelligence and competitor monitoring. Learn more in just 60 minutes.
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