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Centric PLM® Forms the Backbone of ADEO's Product Offering Management

The European leader in home improvement trusts Centric Software® to manage and deploy its 57,000 product references.


  • No global visibility into the status of offer construction
  • Need to consolidate the complexity and multiplicity of product information
  • Need to report on the performance of each BU
  • Facilitate the work and monitoring of developments in project mode


  • Better visibility of offer progress with 90% time-to-market compliance
  • 90% data completeness with 40,000 references, 20,000 of which are active in all departments managed by Centric PLM
  • Steering, reporting, and monitoring of various activities facilitated on an international scale
  • Approximately 150 open projects and 400 build-managed projects in Centric PLM per year

When using Excel files became too unwieldy for ADEO Services to optimise the management of complex projects, the European DIY retailer chose Centric PLM in order to consolidate product information, improve sharing between teams, and maximise visibility for planning.

Régis Lepoutre, Project Market Leader (kitchens, bathrooms, and storage) at ADEO Services, explains the reasons behind the choice of a new PLM for the world’s 3rd largest home improvement company:

“Our main strategic challenges were to develop a co-construction of the offer with ADEO companies, and to move from selecting to developing an offer in the context of a more industrial process.”

With its international dimension, ADEO wishes to strengthen its development capacity via partnerships in order to build a platform business model.

“Our partnership with Centric stems from a desire to harmonise information and a need to synchronise data,” says Angélique Ciekawy of Business Leader Metric, ADEO Services’ PLM project.

Centric PLM aims to facilitate work in project mode so that each user can have the right reference points for the right project at the right time. Not only that, but the dimension of Centric’s use within projects is global: the product managers of ADEO’s Business Units use Centric to build the common international product offering.

A Multinational Company with a Retailer’s DNA

From the creation of Leroy Merlin in the 1920’s, to the construction of the platform for a positive habitat, ADEO has integrated a multitude of changes in society over the company’s lifespan and has helped shape major transformations in the retail sector in order to constantly meet its customers’ housing needs.

With more than 1,000 points of sale worldwide, ADEO companies are recognized globally for the clarity and accessibility of their offer, in the service of making DIY home improvement available for everyone. With tens of thousands of references in its catalog, ADEO has been able to adapt to the particular needs of each country, working not only with major global industrial partners, but also with numerous local and regional suppliers to meet the most precise needs, and to pursue supply as close as possible to consumer basins.

A New PLM to Adapt to a New Depth of Supply

Managing 95,000 references, 57,000 of which are active, across a far-reaching range of products (from structural materials to electricity, paint, kitchen, bathroom and storage projects, as well as finishes, decoration and lighting), requires the use of high-performance tools that can adapt to this supply structure.

With the intention of turning towards a solution that covers its specific needs while guiding the company towards meeting its goal of becoming a product co-developer, choosing Centric PLM quickly proved to be the perfect solution. “We chose Centric PLM because the standard allowed us to meet our needs in a more native way, with a more agile and adapted approach,” explains Guillaume Soulie, Digital Product Leader.

Centric and ADEO, an Enduring Partnership for a Long-Lasting Collaboration

“The agility of Centric PLM is extremely important,” adds Angélique Ciekawy. “Our process is constantly evolving, in line with the needs of our customers, and our PLM solution must adapt accordingly.”

Because of this evolving relationship, Centric Software’s R&D teams and those of Europe’s leading home improvement company have worked together on functional evolutions of Centric PLM, such as the addition of product-specific features to better manage technical data, which are now available to all Centric Software customers.

We have two main interactions with the Centric teams,” continues Guillaume Soulie, “the integration team, which worked on the configuration and adaptation of the solution at ADEO, and the R&D team, with whom we have very constructive discussions about our needs.

Today, it is not possible to work without a structuring tool like Centric PLM.

Centric PLM provides better visibility of the status of the offer. The planning part of the solution makes it possible to easily monitor project developments in a shared manner. In addition, the teams can now analyze and identify project performance using real-world data, and determine forecasts and order intentions, saving them a great deal of time.

Régis Lepoutre explains: “We rely on Centric PLM to get through what we call our ‘3 moments of truth’. There is the first moment when the BU commits to participating in the project, the second moment when the BU communicates an initial purchase estimate per product, and finally, the third moment of truth when, after communicating the purchasing conditions obtained from our industrial partners, we commit to a purchase estimate. This is what we rely on to be able, together, to make the information between the members of the project team and the industrial partners reliable.”

Thanks to Centric PLM, the completeness of available data has greatly improved, reaching a level of over 90%. Previously, this performance indicator was simply unquantifiable. Another significant improvement is the level of compliance with time-to-market, which is also above 90%.

The main advantage of Centric PLM for the ADEO Services teams: true visibility and access to information at the level of the entire company.

Centric PLM Has Not Yet Even Achieved its Full Potential

Between ADEO Services and Centric, the stakes are simple: maintain a lasting partnership, within a paradigm of mutual benefit, by developing Centric PLM together. One added value of having a digital solution such as Centric is, according to Guillaume Soulie: “Being able to interface our PLM with other tools. For example, our supply chain simulation tools are based on Centric PLM data.” But Centric PLM has yet further strings to its bow.

To go even further, ADEO Services plans to interface PLM with all its referencing tools (both ERP and PIM) to pre-reference descriptive product data and provide it to various websites, so the collaboration between Centric PLM and ADEO Services to achieve this innovative goal and others is far from over.

Régis Lepoutre concludes: “The challenge for ADEO is to be as customer-centric as possible. Our success is due to our ability to be a large company, while responding to the local needs of the inhabitants. In the future, we want to continue to adapt to the needs of each business line from a generic product thanks to Centric PLM. It’s a great challenge and a great partnership to build together.”


Published in December 2022

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