HOPESHOW Fuses Creativity and Business With Centric PLM™


Organized product data

Rational decision-making

Accurate cost calculations


Chinese fashion brand HOPESHOW previously could not rise to market challenges with existing R&D model due to the lack of organized product data, and they needed a digital R&D model to help design and R&D teams maximize their expertise, optimize business processes and improve work efficiency, while maintaining a balance of creativity and newness combined with the voice of the customer.

In 2018, HOPESHOW decided to introduce a Product Lifecycle Management (PLM) solution. Centric PLM stood out from all other solutions on the market with its real-time online operations, visual interface and excellent synergy with other enterprise solutions.

With Centric Fashion PLM, HOPESHOW’s teams now can make rational decisions using detailed, organized, up-to-date product data. Preparing for a buying session used to take seven days, but now takes seconds.

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Company bio

Established in 1995, HOPESHOW is a fashion brand of Hongjin Fashion Group. Targeting urban women aged 25–40, HOPESHOW designs a full line of stylish products that fit the lifestyles of “elegant, beautiful and low-key” modern women. The group engages in design, R&D, production, sales and management, and also has under its umbrella excellent clothing brands for women, men and kids like H’S, NEELLY, M.latin and GRSAGA. The group has a national sales network of over 1,600 outlets. It employs over 4,000 people and makes more than 10 million garments every year.





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