With constant pressure to keep up with trends, be competitive and get seasonal products out on time, optimizing new product development is one of the biggest challenges for cosmetics and personal care brands, retailers and manufacturers.
Lack of visibility between teams, formulation management difficulties and poor communication with subcontractors can all contribute to delays and rework.
In response, many cosmetics and personal care businesses are investing in ‘single source of truth’ digital solutions to facilitate effective real-time collaboration and manage products in development in one digital location.
Read our guide to find out how technology enables cosmetics companies to:
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