655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

January 24th, 2022

Db™ Kicks off their PLM Adventure with Centric Software

Scandinavian travel gear company selects Centric to support growth and streamline product information from Sales to Customer Service to Supply Chain


CAMPBELL, Calif., January 25, 2022  – Progressive travel gear brand Db has selected
Centric Software®’s Product Lifecycle Management (PLM) solution.

Centric Software provides the most innovative enterprise solutions to plan, design, develop, source and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

Db was founded by extreme skier Jon Olsson and engineering student Truls Brataas, whose goal was to make stylish travel and sports bags. Since its inception in 2009, the business has gained a cult following of customers who invest not only in the range of beautifully designed, sustainable gear but the adventure-infused lifestyle that the brand stands for. Fast forward to 2020 and despite the travel industry being one of the hardest hit by the Covid-19 pandemic, Db saw growth of over 20%. With the same growth trajectory extending into 2021, the young and flexible company knew it was time to introduce a digital transformation solution that could scale at the same pace.

Like many businesses, all product data was previously stored in Excel, which led to issues with data accuracy and meant teams wasted valuable time searching for the latest product information.

“We produce up to 350 SKUs per season. Prior to PLM, each SKU had its own Excel file,“ reflects Alexandre Aubry, Head of Design & Development at Db. “As we grew, complexity started to increase in terms of resources, structure, product portfolio, transparency and supplier base. It became obvious that we could not continue without a PLM.”

Db considered a range of solutions designed to support business growth. In particular, they were looking for a flexible PLM that could launch quickly and offer a ‘single version of the truth’ for all product data. Centric Software outshone the competition due to its understanding of industry best practices and impressive functionality.

“Centric supports all of the business processes we have. It follows best practices within our industry so there is no need for customization.  We plan to onboard more factories to our PLM and integrate our ERP and our PLM systems. Centric has an excellent record of successful integration projects,” adds Aubry. “Our goal is also to connect our e-commerce for upcoming 2022 seasons to shorten delivery time and continue to enhance product quality.”

In addition to streamlining the development process, Db was looking for a technology partner that enabled them to progress their sustainability agenda and deliver a fully transparent shopping experience to their consumer.

“With Centric PLM™, we can now document a variety of sustainability attributes so that designers and developers can make more informed decisions. In the future, we would like to integrate our PLM with tools such as The Higg Index to enable users to accurately calculate product impact such as water usage, CO2 emissions and more at the click of a button.”

“Centric Software is thrilled to partner with Db at such an exciting stage of their business growth,” comments Chris Groves, President and CEO of Centric Software. “We look forward to working with them on driving both a streamlined and sustainable product development process.”


Learn more about Centric PLM


Request a Demo


Db (

Db is a Scandinavian brand that makes clever travel gear to help you stay ready for anything. Db is a progressive travel brand based in Oslo, Norway. We think that you should go out into the world because, no matter what happens, chances are you’ll be a better person for it. We make functional luggage and bags inspired by our community of world-class athletes and creatives and informed by the principles of Nordic design. The purpose of all this is to make it easier to travel with your things, so you can stay ready for anything.


Centric Software (

From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Replenishment Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor, consumer electronics and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLM™, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Retail Planning is an innovative, cloud-native solution powered by Armonica Retail S.R.L., that delivers an end-to-end retail planning process designed to maximize retail business performance. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.

Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.

Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.

Share this page