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March 7th, 2017

Bestseller A/S and Centric Software Partner on New PLM Project

CAMPBELL, Calif., March 7, 2017 – Bestseller A/S, the international fashion group based in Denmark, has selected Centric Software to provide its PLM solution. Centric Software is the leading product lifecycle management (PLM) solution for fashion, retail, footwear, luxury, outdoor and consumer goods companies.

Bestseller was founded in 1975 in Brande, Denmark by Troels Holch Povlsen and is still fully owned by the Holch Povlsen family. From its humble origins as a small clothes shop in the Danish countryside, it has become one of the world’s leading fashion companies.

Bestseller has more than 20 brands in its range, including Jack & Jones, ONLY, Vila, Selected, Vero Moda and children’s brand, Name It. With 2,700 branded chain stores, clothing in 15,000 multi-brand stores across Europe, the Middle East, North America, Latin America, Australia and India, and an independent Bestseller company designing collections for 8,000 stores across China, Bestseller is a truly global enterprise.

Bestseller has ambitious plans for the next few years, aiming to double sales revenue by 2021. In order to support this growth, the company needed to replace its homegrown business applications with a PLM system that could handle the company’s complexity and scale.

“Our previous applications were stalling the automation and process alignment we needed to grow,” explains Pernille Geneser, CIO at Bestseller. “We recognized that we needed to streamline our processes better across our brands in order to achieve this growth. A PLM system will assist us with planning, building collections and leveraging design and development work across the brands. We also wanted to take much better control of the speed of product development and vendor collaboration.”

After a selection process and with positive recommendations from their ERP vendor and the independent Chinese company, Bestseller Fashion Group China, Bestseller decided that Centric Software’s PLM solution would be a good fit for their needs.

“We put Centric’s PLM system through an intensive evaluation process, including a very thorough piloting of certain areas of the system that are business-critical for Bestseller,” says Kim Guldager, Senior Program Manager at Bestseller. “We were very impressed with the flexibility and abilities of Centric PLM and also built up a great relationship between our team and Centric’s team. The implementation is already underway, and we look forward to evaluating the early stages of implementation in spring 2017. Over the course of the next months, we plan to roll out Centric to all of our brands.”

Bestseller decided to purchase the entire Centric PLM suite including mobile apps. Centric PLM will be used by design and development teams in Denmark, as well as production, quality and purchasing teams spread out over Denmark and multiple production sites in Europe and Asia.

“We are very pleased that Bestseller has chosen Centric to partner with for the future,” says Chris Groves, President and CEO of Centric Software. “Bestseller is very proud of its products and family-owned heritage. They have a unique organizational culture for such a large, international company and share a common vision. We are proud to be chosen by them to share in their vision.”

Bestseller is Centric Software’s largest European customer, with 900 internal users across 20 brands and plans to open the system to 700 external users in the supply chain. Bestseller’s signature is a significant milestone for Centric’s Nordic team, who have signed seven customers in Scandinavian regions since they set up in Sweden in late 2015.


Bestseller A/S (


BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975. We provide fast affordable fashion for women, men and children. We market our products in 70 markets across most of Europe, the Middle East, Canada, India and globally via E-commerce. We have more than 3,000 branded chain stores across 38 markets worldwide and our products are sold in approx. 15,000 multi-brand and department stores. BESTSELLER products are marketed and sold under the following brands: JACK & JONES, VERO MODA, JUNAROSE, JAQUELINE DE YONG, MAMALICIOUS, NAME IT, NOISY MAY, OBJECT COLLECTORS ITEM, ONLY, PIECES, PRODUKT, SELECTED, VILA CLOTHES, LMTD and Y.A.S.


Centric Software, Inc. (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.


Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Copyright 2017, Centric Software Inc, All right reserved.


Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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