2024 CPG Industry Insights Report: Boosting Profitable Growth in a Volatile Marketplace

Future-proof your consumer goods business in an uncertain landscape, and discover the five key opportunities for profitable growth in the year ahead.

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In today’s tumultuous trading landscape, consumer goods companies are contending with soaring inflation, the threat of a looming recession, supply chain disruptions, and increased sustainability standards. Alongside these external factors, consumer behavior is unpredictable and ever-changing – with pinched purse strings and heightened climate consciousness impacting their brand and product choices. A growing number of shoppers are making the switch to private label brands; forcing CPG companies to up their game when it comes to product transparency and the battle to regain consumer confidence.

With such a difficult and uncertain road ahead for CPG brands, the Centric Software specialists have identified five key challenges facing the consumer goods industry – along with effective solutions to tackle them:

Tackle rising costs and anticipate impact on margins
Adapt to shifting consumer behavior
Build resilient strategies for supply chain disruption
Be prepared for increased sustainability standards
Win back consumer confidence amid private label competition

And finally, how to achieve all this with the help of next-generation digital solutions!

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