Notable Feet: How Customer-Driven, Digital Product Development Helps Crocs Navigate Market Disruptions
Retail’s reality has been shaken to the core. Amid supply and demand disruptions and shifts in ways of working, brands and retailers around the world still need to prepare for market recovery by building strong, data-driven product strategies and offerings. But how can this be done with teams working remotely and physical stores closed?
As leading footwear brand Crocs™ has shown, digital solutions are the key. In this WWD Digital Event, Ed Wunsch, Global Vice President of Marketing Strategy and Insights, and David Castellanos, Manager of Product Creation Solutions, share insights about the digital foundations Crocs put into place to drive growth and carry the brand into the future. Executives from Crocs’ foundational digital solutions partners Centric Software®, the market-leading PLM for fashion, retail and consumer goods, and First Insight, the world’s leading customer-driven digital product testing solution for retailers and brands, will also share their perspectives.
Watch this webinar replay and learn how Crocs enabled remote work while also fostering close collaboration; leveraged data to shorten the distance between the consumer and the brand while boosting creativity and speed time to market; and put Voice of the Customer front and center to create and price winning core products and de-risk brand expansions.
David Castellanos, Manager Product Creation Solutions at Crocs
Ed Wunsch, Global Vice President of Marketing Strategy and Insights at Crocs
Stacey Charbin, Chief Marketing Officer at Centric Software
Gretchen Jezerc, SVP of Marketing, First Insight