July 29th, 2020     2 MIN READ

How Cosmetics Brands can Benefit from a Digital Makeover with Centric Beauty PLM

As a beauty brand, making people look and feel good is integral to success. Today, consumers not only look for quality products, but also seek out cosmetics brands that they identify with; a brand that truly understands who they are and enhances their individuality.

With the beauty industry evolving at such a rapid rate, it may start to feel like tracking development cycles and managing quality are daunting tasks. Whether your brand is a newcomer in the sector, already established and well-known, or expanding your portfolio of products to include beauty ranges, Centric Software® is here to make your product development processes flawless.

So, what exactly is PLM?

Product Lifecycle Management (PLM) is a digital transformation tool utilized to help brands efficiently and accurately manage functions such as logistics, design, merchandising, sourcing, buying and planning. As opposed to using outdated, sluggish methods such as spreadsheets, emails, and disparate databases, Centric Beauty PLM gives your brand the ability to unify all product data in one single source of the truth.

Communicate in real-time

Centric’s cloud-based Beauty PLM solution gives your brand the power to collaborate and communicate in real-time, whether your teams are desk-based or spread across the world.

By streamlining communication across all members of staff (including factories and suppliers), your brand will be able to decrease time to market and get your products on the shelves in record time. Having the tools for better communication also means increased accuracy and less frustration when deadlines are tight, or the marketplace shifts.

Looks are everything when it comes to packaging

Beauty brands want packaging to not only reflect their business ethos and product, but stand out in a highly competitive merchandising environment! By implementing Centric Beauty PLM, packaging production is streamlined and unified. Production cycles of both products and packaging are dramatically shortened, while teams leverage sophisticated 3D design technologies to facilitate trend-right, fast product introductions.

In a time where consumers are increasingly concerned about sustainability issues such as toxic materials and plastic waste, Centric enables brands to respond with packaging and products that aren’t just good for the planet, but good for business too. Comparing sourcing details and quotes and managing design and development details has never been easier, with unified teams working in one digital space and a centralized repository for all elements of supplier management and data.

Centric beauty PLM banner

Beauty brands can now meet consumer expectations in terms of sustainability and easily manage the details of development – from quotation all the way through to production.

Stay ahead of the game

Centric Beauty PLM is rooted in innovation. Features like Centric’s Digital Concept Board provide the platform for R&D teams to view products with a new perspective and creative edge. With new brands and products entering the market rapidly, implementing Centric Beauty PLM provides you with a unique competitive edge in an increasingly saturated marketplace.

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Want to hear how KIKO Milano’s processes got a makeover Centric Beauty PLM?

Read the success story

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