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Urban Revivo

Urban Revivo Aims to Win the Fast Fashion Race with Centric PLM

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3-4 days sampling time, down from 10

FASTER time to market

CONTROL of budgets & planning

Overview

Urban Revivo lacked the right tools to manage information and communication between design and planning teams so they could collaborate while ensuring data accuracy and transparency. With rapid growth and ambitious plans for global expansion, Urban Revivo decided to select a PLM solution to support their product development and merchandising infrastructure.

Urban Revivo had known Centric for a long time and were impressed by their professionalism and knowledge of the fashion industry. Centric understood Urban Revivo’s pain points and offered a tailor-made solution. The company was confident that Centric’s successful experience in the global market would truly help their expansion and selected Centric 8 PLM.

After a perfect deployment, Urban Revivo experienced rapid results. Centric PLM is helping to speed time to market, cut costs and errors and improve innovation. Sampling time has been reduced from 10 days to 3-4 days per collection, and it’s easier to control budgets and merchandise planning. Centric PLM has an important part to play in supporting product management and global collaboration in Urban Revivo’s plans for the future.

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Company Bio

UR (Urban Revivo), founded in 2006, has experienced phenomenal growth and is now the number one fast fashion company in China. With a core concept of ‘fast luxury’, UR sells accessibly-priced contemporary clothing and accessories for men, wome and children and aims to bring affordable yet luxurious clothes to consumers worldwide. UR has over 200 stores across China and overseas.

Market

Fashion

Location

APAC

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