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Bestseller China

Boosting Business Intelligence and Innovation at Bestseller Fashion Group China

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SIX months to go live

SEAMLESS experience for users & customers

RELIABLE data assists efficiency & creativity

Overview

In a competitive apparel market, BFGC faces pressure to get on-trend pieces to market rapidly at affordable prices. The consumer market in China is very dynamic and the consumer expects the latest trends at very affordable prices, which puts great pressure on supply chains to be more flexible and responsive.

There was a major push within Bestseller China to select a PLM partner, with strong corporate support. BFGC chose Centric 8 PLM on the basis of Centric’s configurability, which creates huge value for BFGC by cutting development costs and reducing time to market. Centric’s cloud-based solution is accessible anytime, anywhere from around the globe without degradation in performance, which is critical for BFGC.

BFGC’s first brand went live on Centric PLM in under 6 months. Since implementing Centric PLM, BFGC has experienced improved data consistency and communication, resulting in a faster time to market and better control over the supply chain. In 2018, Centric Software rolled out its groundbreaking Skyline architecture, which allows customers with up to 10,000 users to geographically distribute data in real time across the globe. As Bestseller China grows, Skyline is an invaluable asset to the PLM project.

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Company Bio

Bestseller Fashion Group China (BFGC) was established in 1996 and is a member of the Bestseller Group, headquartered in Denmark. Based in Beijing, BFGC markets clothing and accessories online and in more than 8,000 stores in China under five Bestseller brands (ONLY, Jack & Jones, Vero Moda, Selected and Name IT) as well as the independent J. Lindeberg brand.

Market

Fashion Retailer

Location

APAC

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