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October 31st, 2017

Chinese Fast Fashion Giant UR Selects Centric PLM

Urban Revivo UR PLM Centric Success

CAMPBELL, Calif., October 31, 2017 – UR (Urban Revivo), the top Chinese fast fashion retailer, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

UR (Urban Revivo), founded in 2006, has experienced phenomenal growth and is now the number one fast fashion company in China. With a core concept of ‘fast luxury’, aiming to bring affordable yet luxurious clothes to consumers worldwide, UR has over 160 stores across China and overseas. The company has also established a base in Singapore and is expanding to oversea markets. UR plans to have over 400 stores globally by 2020.

Li Ri Mei, Senior Buying Director at UR, explains that UR’s rapid expansion in just over ten years has created significant business challenges. UR began looking for a PLM system several years ago.

“We lacked an effective information management platform to integrate design and planning information from individual team members,” he says. “We needed to find a way to ensure data accuracy and transparency to get everyone on the same page. In terms of merchandise management, we realized that a standardized process and planning calendar would greatly improve our efficiency. It’s important to us to keep our brand DNA consistent while responding quickly to market need in order to manage the color, material and style of designs.”

After researching several leading vendors in a long selection process, UR chose Centric Software’s Centric PLM solution.

As Li says, “We have known Centric for a long time. Every time we meet with the Centric team, we are impressed by their professionalism and knowledge of the fashion industry. They understand our pain points and can offer a tailor-made solution for us. UR is the leading fast fashion brand in China, and is growing fast in both the domestic and global markets. We believe that Centric’s successful experience in the global market will truly help in our expansion.”

“We want to build up the product merchandising and design platform as the cornerstone of our PLM system,” explains Li. “The next objective is to create standard processes in our database. Using tracking information, we plan to improve the efficiency of merchandising and design. Last but not least, we want to enhance cooperation between internal and external team members.”

“Using Centric PLM, we expect to establish the information base of basic research and development, which will lead to a rapid reduction in the amount of time the R&D team spends on data collection,” he continues. “They will quickly accumulate knowledge and experience, improving efficiency. Centric PLM will help us to define and standardize all aspects of the R&D process, which will ultimately enhance visualization and transparency.”

As the top fast fashion brand in China, UR is confident that Centric can deliver a PLM solution that will support the company’s rapid growth in China and abroad.

Li concludes, “We are looking forward to conducting a long-term cooperative business relationship with Centric Software, who is an excellent supplier. With the continuous development of Centric Software, we anticipate that Centric will help address new business challenges as UR continues to expand.”

“We would like to welcome UR, who will be our twenty-sixth customer in China since we opened our Shanghai office in 2014,” says Chris Groves, President and CEO of Centric Software. “UR is the top fast fashion company in China and is becoming a major player on the global stage. We are honored to be a part of UR’s rapid growth in the challenging and competitive world of fast fashion and look forward to a long partnership ahead.”


UR (Urban Revivo) (

Founded in 2006, UR adheres to fast luxury as its core concept of operation. The brand rapidly expanded over the past ten years and opened over 160 stores throughout China and overseas. The company has also established a base in Singapore and is expanding to oversea markets. UR plans to have over 400 stores globally by 2020.


Centric Software (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods.  Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric’s flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

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