Keeping Pace With Rapid Change at Uniek using Centric PLM


50% increase in product variety

5 days quicker to set up products

NEW direct-to-consumer online channel


Uniek has been faced with considerable changes in the consumer goods market in the last decade. Retailers and their suppliers are dealing with the compounded challenges of introducing new products, compressing lead times and lifecycles, and innovating constantly – all without increasing operating costs.

With the mandate of increasing its SKU count without doing the same to its headcount, Uniek re-evaluated its existing product design and development systems. Impressed by tailored demos, the Centric team’s dedication and the solution’s configurability, Uniek selected Centric PLM to support the evolution of its business model.

Thanks to Centric PLM, Uniek has increased product variety by 50% at the SKU level and reduced product setup time from a week to 2 days. The establishment of a new, direct-to-consumer online channel is directly attributable to the PLM project. Uniek sees its partnership with Centric as an investment in the future of the business.

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Company Bio

Founded in 1988 near Madison, Wisconsin as a photo frame supplier, Uniek has since become one of the largest designers, manufacturers and importers of home decor accents in North America. Today, the company maintains operational headquarters alongside a 12,000 square foot research and development facility and supplies leading American retailers like Wal-Mart, Target, Bed Bath and Beyond and Wayfair.


Consumer goods



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