Acushnet Digitally Transforms Product Development & Product Launch with
Centric PLM™


One source of truth eliminates errors

Live accurate costing info drives profitability

Transparent line & assortment planning


As Acushnet grew and acquired more brands, its global supply chains and sourcing practices became more complex. Acushnet decided to invest in a Product Lifecycle Management (PLM) solution that would provide up-to-date costing, tech packs and Bills of Materials (BOMs) in one centrally accessible place where global suppliers could also enter information, helping teams to save time, make more informed decisions and reduce costs.

After an intense selection process, Acushnet chose to implement Centric Outdoor PLM on the basis of its usability, configurable implementation and ability to mould to Acushnet’s specific business processes. Acushnet implemented Centric on time and on budget for FootJoy’s footwear division and Titleist golf gear, with vendors also connected to the system.

Centric PLM™ has freed up teams to do more value-added work, and they benefit from the improved control and better decision-making that results from “phenomenal” visibility into costing, line planning and product development. This enables teams to focus on launching better products at a better cost, faster. Using Centric’s sourcing module and vendor portal, teams have the ability to collaborate with vendors more effectively and accurately predict costs. Looking to the future, Acushnet says the critical elements of Centric’s approach are the adaptability of the software and the responsiveness of Centric’s team.

Read the full story

Company Bio

Founded in 1932, Acushnet is the global leader in the design, development, manufacture and distribution of performance-driven golf products, which are widely recognized for their excellent quality. Acushnet is based in Massachusetts and is the steward of Titleist, one of golf’s leading performance equipment brands, and FootJoy, one of golf’s leading performance wear brands. Acushnet’s other top-of-the-range golf brands include Vokey Design wedges, Scotty Cameron putters and Pinnacle golf balls.





Want to embark on a similar journey?

Request a demo