March 3rd, 2025

Freda Partners with Centric Software to Drive Product Development Innovation with Centric PLM

Leading Chinese cosmetics company will streamline processes, boost efficiency and accelerate innovation

CAMPBELL, Calif., March 4, 2025 – Centric Software® is pleased to announce that Freda has selected Centric PLM™ to drive efficiency and streamline growth. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Freda (Shandong Freda Biological Co., Ltd.) is a key subsidiary of Freda Pharmaceutical Group. Founded in 1998, it has become a leading company in Shandong Province’s cosmetics industry. Known for its innovation and expertise, Freda is recognized as a high-tech and specialized enterprise. Thanks to Freda Group’s world-class research and technology it has pioneered the use of hyaluronic acid in skincare products in China. Over the years, Freda has introduced cutting-edge skin care technologies, including microecological, oil and precise skincare. This commitment to innovation has led to the creation of well-known brands like RELLET, Dr. ALVA, eprhan and more. Freda’s production base currently has 35 cosmetic production lines.

With the beauty and personal care industry becoming increasingly competitive and consumer expectations evolving, Freda recognized the need to adapt. Managing its expanding product portfolio proved difficult as product lifecycles lacked cohesion and workflows were fragmented. Product managers spent too much time on follow-ups and communication, pulling focus from higher-priority tasks. Additionally, a lack of transparency in project asset management and progress tracking hindered the company’s ability to maintain control over timelines and reduce risks. These inefficiencies slowed innovation and limited Freda’s ability to remain competitive.

To tackle these challenges, Freda partnered with Centric Software to implement a digital management solution designed to optimize product development and bring consistency across the organization. By adopting Centric PLM, Freda aims to establish a fully integrated product management system. This will standardize processes, improve communication between market and R&D teams and enhance the conversion of product data, leading to deeper market insights and more innovative products. Centric PLM will also boost the efficiency of product managers, especially in tracking, verifying and communicating information. Additionally, Centric PLM will empower Freda to collect valuable lessons from both successes and failures in new product development, reducing the risk of future mistakes.

Fabrice Canonge, President of Centric Software, comments on the partnership, “Freda’s selection of Centric PLM marks an exciting chapter in their digital transformation journey. By leveraging Centric Software’s proven experience and best practices, Centric PLM will accelerate innovation, improve collaboration and enhance decision-making, positioning Freda for sustained growth and market leadership in the fast-evolving skincare and cosmetics market.”

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Freda (www.biofreda.com)

Founded in 1998, Shandong Freda Biological Co., LTD. is a subsidiary of Shandong Freda Pharmaceutical Group. Freda focuses on hyaluronic acid skin care, micro ecological skin care, oil skin care and precision skin care technology. Freda has successfully created a number of well-known brands including RELLET, Dr. ALVA, eprhan, SHENAN, UMT, SHREDA and Key C. Freda’s production base has 35 cosmetic production lines, the annual output value of 4 billion yuan and is the industry’s leading “transparent factory”, “green factory” and “digital factory”.

Centric Software® (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for cosmetic and personal care manufacturers and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for cosmetic and personal care manufacturers and retailers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure a robust, curated global/regional product offers, dramatically decreasing assortment development cycle time.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.