August 12th, 2024

Beltonway Powers Strategic Vision with Centric Software

E-commerce beauty company will use Centric PLM to strengthen product capabilities in its multi-brand matrix and drive future development

CAMPBELL, Calif., August 13, 2024 – Centric Software® is pleased to announce that Chinese beauty company Beltonway will implement their Product Lifecycle Management (PLM) solution, Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Founded in 2014, Ningbo Beltonway Brand Management Co., Ltd. (Beltonway) is an e-commerce pioneer in China, retailing multiple brands including geoskincare, MedRepair, SKYNFUTURE, Little Dream Garden and GALIMARD. Beltonway also has an R&D team in Shanghai and an independent product innovation and development center that has incubated five proprietary brands, such as boben, Carekeeps, Lexose and more.

Competition in the beauty market is fierce, and Beltonway is focusing on long-term strategic investment in digitalization to continuously improve product capabilities, meet consumer needs and drive long-term growth.

Mr. Jiang Wei, General Manager of Beltonway, says, “Previously, when we had only 10 or 20 SKUs, product development could rely on manual management. However, when we decided to develop 5 brands, manual methods could no longer meet our needs. We need a system to manage the entire product development process and data.”

Beltonway selected Centric PLM on the basis of Centric Software’s global perspective and professional experience, as well as the strength of the solution, says Mr. Jiang.

“Centric PLM is highly specialized in the fashion, retail and consumer goods sectors. There are also China beauty companies using Centric PLM. We have very ambitious strategic goals for the next three to five years, aiming to benchmark and learn from top international brands, especially in the cosmetics sector. Centric shares our global vision and has accumulated rich practical experience in product and merchandise management. Centric is our best choice.”

Beltonway’s PLM project aims to systematically manage product development, build a real-time repository for product data and integrate Centric PLM with communication apps as well as their ERP solution.

Mr. Liu Lin, Vice President of Beltonway, states, “Currently, Beltonway is transitioning from ODM to OEM and is also planning its own factories. By digitizing the management of the entire product lifecycle, we will no longer overly rely on individual experience or manual data collection and management. This has significant strategic implications for the company’s future development.”

“We would like to welcome Beltonway to the Centric family,” says Chris Groves, CEO of Centric Software. “We admire Beltonway’s strategic vision and look forward to empowering their future development. Together, we aim to deliver better products and experiences to consumers.”

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Centric Software® (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for cosmetic and personal care manufacturers and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for cosmetic and personal care manufacturers and retailers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure a robust, curated global/regional product offers, dramatically decreasing assortment development cycle time.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.