MNML Cuts SKU Count in Half and Increases Revenue with Centric PLM

“Everything lived outside the system,” recalls Pierre Moreno, Product Development and Production Manager at MNML. “I had no way of knowing how long anything was taking or how many rounds of samples we went through.”

MNML, a Los Angeles-based fashion brand known for its menswear, began as a Direct-To-Consumer (DTC) operation and quickly rose to prominence through thoughtful design and premium quality. In 2021, the brand joined the AKA Brands portfolio and began to expand through major retailers like Nordstrom, JD Sports and Amazon.

As the team expanded and seasonal drops grew, product development became increasingly disjointed. Tech packs were inconsistent. Sample rounds weren’t tracked. Spreadsheets ran across multiple Google Sheets. Product status and data was murky at best – typical pains felt by any brand or retailer growing quickly.

The pivot from chaos to clarity

Through hands-on sprints led by the Centric PLM™ team, MNML reorganized its entire product development process. Hierarchies were restructured by season, color libraries, size charts and Bill of Materials (BOMs). Tech packs were fully adopted and calendar visibility offered real-time status updates.

The result? A shift in day-to-day operations and long-term visibility. “Now I see exactly where every style is in the process,” says Moreno. “It’s a game-changer.”

The major benefit? MNML had the clarity to take bold action—trimming its bloated SKU count. In 2024, MNML launched over 800 styles. In 2025, that number is intentionally down to 350 and has a stronger design focus, improved sell-through and better alignment across the board. “We’re creating fewer SKUs, but they’re more thoughtful and better performing products overall,” Moreno adds.

Fuel operational efficiency

Beyond SKU alignment, the ROI is undeniable. MNML’s design and product development teams are structured and efficient, with calendar tools that flag delayed sample timelines in real-time. Complex tracking spreadsheets containing dozens of data points on samples, approvals and materials were consolidated into Centric PLM. The result? 60% reduction in developer time and the elimination of manual updates while aligning teams around an actionable source of truth.

Centric PLM serves as an actionable source of truth to align marketing, merchandising and buying teams, including faster sample approvals, streamlining vendor communication and simplified data sharing across departments.

Centric PLM has empowered teams to think more strategically. As Pierre Moreno puts it,

Looking ahead

As MNML sharpens its product strategy, Centric PLM continues to centralize product data and development to gain faster approvals and fewer vendor errors while setting a new operational standard for the brand.

Moreno commented, “The more we build out our PLM, the more time we get back. Centric PLM has become the blueprint for how we scale with intention and how we keep our edge while gaining speed.”