655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

June 15th, 2017

Making Good Products Better with PLM: a Successful Partnership from CamelBak and Centric Software

Campbell, Calif., June 15, 2017 – Centric Software is delighted to announce the release of its success story with CamelBak.

In the last twenty five years, CamelBak’s core products – wearable water packs – have gone from being sold unit-by-unit off the back of a motorcycle to leading the market in outdoor hydration. Today those packs are joined by bottles, purification kits and other drinkware designed for cycling, ski and snow, running, mountain biking and a range of military and tactical applications.

Headquartered in wine country in Petaluma, California, CamelBak culture is all about, as Paul Rattay, PLM Manager puts it, “making good products better by working smarter”. In practice, this means an obsession with innovation and quality, combining the trademark Got Your BakTM lifetime guarantee with an insistent drive to improve performance and introduce new products.

“We expected to get a great software solution provider but what we didn’t expect was how much we’d value Centric as a business partner,” Rattay continues. “Their consultants helped analyze our needs and they remain part of our ongoing efforts. We’re really beginning to understand how we can work better and I don’t think that’s something we could have done without the support of the Centric community.”

Read the full success story here



At CamelBak, our mission is to continuously reinvent and forever change the way people hydrate and perform. We are forward thinking inventors who value creative, unconventional ideas and unusual solutions to common problems. We believe that rest stops are over-rated. We push to be first, but also the best. We are fully dedicated to what we make, how we make it, for whom we make it and the way it impacts people’s lives and the environment. In the end, passionate people make superior, meaningful products and we believe you’ll experience the difference.


Centric Software, Inc. (

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software builds technologies for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Its flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion and Apparel PLM in 2016 and Frost & Sullivan’s Global Retail, Fashion and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015 and 2016.

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