June 27th, 2025

Graviss Foods Streamlines Innovation and Accelerates Product Development with Centric PLM

“With Centric PLM, we can now manage everything from bill of materials (BOM), packaging specs to formulation costs in a more systematic and reliable way.”

— Tanmay Nalwade

Senior Manager, R&D at Graviss Foods

India’s leading ice cream manufacturer partners with Centric Software to drive innovation and scale digital transformation

CAMPBELL, Calif., June 30, 2025 – Centric Software® is pleased to announce that Graviss Foods has successfully implemented Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Graviss Foods is a leading name in India’s food and beverage sector, serving as the exclusive master franchisee for Baskin-Robbins in India and the South Asian Association for Regional Cooperation (SAARC) region, and manufacturing and operating well-known brands such as Kwality in the Gulf Cooperation Council (GCC) region. With a strong footprint across India, Graviss Foods operates a state-of-the-art manufacturing facility and a wide distribution network, delivering high-quality dairy-based ice cream to over 1,000 exclusive parlors, as well as a vast network of general trade and modern trade stores and institutional clients.

Driven by the goal to simplify product development and accelerate innovation, Graviss Foods selected Centric PLM in December 2024 to replace its legacy PLM system. The move supports the company’s ambition to scale faster and bring new, high-quality products to market with agility.

“As a consumer-centric business focused on innovation, we wanted more than just a system. We needed a platform that is able to integrate across all our data sources, reduce silos, scale effectively and support product development quickly and seamlessly. Centric PLM’s configurability and user-friendliness stood out from the rest,” says Mohit Khattar, CEO at Graviss Foods (Baskin-Robbins).

The implementation, completed in close collaboration with Centric Software’s local team, has laid the foundation for faster product development, increased transparency and improved cross-functional collaboration. With Centric PLM, Graviss Foods now has a centralized platform to streamline ingredient sourcing and formulation, manage complex allergen and nutrient data, simplify packaging development and conduct cost modeling.

“With Centric PLM, we can now manage everything from bill of materials (BOM), packaging specs to formulation costs in a more systematic and reliable way. The implementation was smooth, and we’re already seeing stronger alignment across teams,” says Tanmay Nalwade, Senior Manager, R&D at Graviss Foods.

With the successful implementation, Graviss Foods has plans to extend Centric PLM to other parts of the organization.

“We are proud to partner with Graviss Foods in their digital transformation journey,” says Fabrice Canonge, President of Centric Software. “India’s dynamic food and beverage sector demands innovation at speed and scale, and Centric PLM is designed to meet those challenges. We’re excited to see Graviss achieve continued growth and operational excellence.”

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Graviss Foods (www.gravissfoods.com)

Graviss Foods Pvt. Ltd. is a leading food and beverage company in India, serving as the master franchise operator for the iconic Baskin-Robbins brand across the SAARC region. With a focus on quality, innovation and rapid market responsiveness, Graviss Foods delivers a diverse range of Ice Cream products and other frozen foods and dairy-based products to millions of consumers across India.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.