August 18th, 2025

D’IYANU Partners with Centric PLM to Streamline Communication and Scale Operations

“The ability to track everything in one place and have better clarity around our design and production calendars is a game changer for us.”

— Addie Ajayi

Founder & CEO of D'IYANU

Empowering Bold Fashion with Scalable Growth

CAMPBELL, Calif., August 19, 2025 – Centric Software® is pleased to announce D’IYANU, the bold and culturally inspired fashion brand, has selected Centric PLM™ to streamline product development and reinforce continued growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

D’IYANU, founded in 2014 by Addie Ajayi, is headquartered in Philadelphia, Pennsylvania. The fashion company specializes in creating clothing for men, women and children with a focus on bold, African-inspired prints. D’IYANU’s mission is to make culturally rich clothing accessible to a global audience, offering designs that pay homage to African heritage while incorporating modern fashion trends. The brand’s products are sold through its e-commerce platform with plans for further expansion into retail channels.

D’IYANU sought Centric PLM after facing operational inefficiencies with their existing process. The design team struggled with manual updates, data inconsistencies and a lack of centralized information which was particularly challenging as the brand expanded. “We were tired of spending time fixing errors, dealing with glitches and managing data in a way that was not scalable for our growth,” said Yolanda, Head Designer at D’IYANU. “We needed a more efficient, user-friendly system that could handle everything in one place.”

After evaluating several PLM systems, D’IYANU chose Centric PLM for its comprehensive features and exceptional customer service. “Centric PLM made a strong impression from the start. Their customer service and communication were exceptional, unlike other PLM solutions vendors that we considered,” Yolanda added. “Other systems lacked that personal touch and their support was inconsistent. Centric PLM stood out.” The platform’s ability to centralize information, automate processes and integrate seamlessly with D’IYANU’s existing systems made it the ideal choice to streamline workflows and improve cross-team collaboration.

With Centric PLM, D’IYANU expects significant improvements across multiple areas. The brand will benefit from streamlined tech pack management, improved tracking of production milestones and better materials management. “The ability to track everything in one place and have better clarity around our design and production calendars is a game changer for us,” said Addie Ajayi, Founder & CEO of D’IYANU. “We’re excited about the improvements Centric PLM will bring as we continue to grow and innovate in the fashion industry.”

Looking ahead, D’IYANU is confident Centric PLM fits with its long-term growth strategy. “We’re aiming to have 12 months for design and development for each collection,” said Yolanda. “Centric PLM is a foundational tool that will improve our long-term growth and innovation.” The brand is also excited about how Centric PLM will improve collaboration with vendors and reduce the back-and-forth communication that previously slowed production.

“D’IYANU’s journey reflects the increasing demand for scalable solutions to reinforce innovation, efficiency and growth in the fashion industry,” said Fabrice Canonge, President at Centric Software. “We’re thrilled to partner with them and look forward to their ongoing success.”

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D’IYANU (www.diyanu.com)

D’IYANU is a fashion brand offering vibrant, African-inspired clothing for men, women and children. Founded in 2014, D’IYANU creates unique, culturally-rich designs that celebrate African heritage while keeping pace with modern fashion trends. The brand offers products through its e-commerce platform, with future expansion into retail.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.