Sustainable Sips: Navigating the Future of Beverages
The world of beverages is big business. At a projected market size of $767 billion (USD) in 2024, the market is still growing. Whether your company is a kombucha start-up or a global multi-million or billion-dollar brand, there are issues that all beverage businesses face.
Different, but the same
What is the one thing all drinks have in common? They are liquid! And that means they need to be in a container of some sort. With packaging disposition becoming more of a problem every day, sustainability is a topic that is top-of-mind for both beverage manufacturers and consumers alike.
Responsible actions
You need a way to track what percentages of packaging materials are recycled, how much in CO2 equivalents your product creates in manufacture and that your ingredients originate from sources that aren’t involved in cutting down rainforest (certification). Worldwide, there is a movement to reduce plastics. Get out ahead of pending rule implementation.
Nielsen IQ (NIQ) states that “the online CPG beverage market is experiencing a surge, with sales growing by 15.2% in the past year alone, reaching $9.9 billion in online sales.”1 This is also an area to consider when tracking CO2 equivalents—the shipping to get to the final consumer.
In a different article,2 NIQ cites conscious consumerism and sustainable practices in the beverage industry, as two of the three key factors shaping the future of beverages, with the third being wellness.
Labeling accuracy
Another concern is accuracy of nutrition labeling. Re-entering data from one system to another leaves you open to transcription errors. Then, for global companies, there is the matter of compliance with country legislation. Is a certain color allowed? What about preservatives? Adding functional ingredients to energy or wellness drinks opens up new considerations in regulations and labeling.
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Find out what challenges beverage companies are tackling today including (and especially) plastic packaging. Now, more than ever, ESG and CSR are important for companies both from a compliance and consumer awareness point of view.