5 Reasons Why Golf Brands Chose Centric PLM

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Golf brands are experiencing rapid transformation, driven by evolving consumer preferences, innovation in technology and the need for operational efficiency. Product Lifecycle Management (PLM) systems have become essential tools for companies aiming to streamline product development, enhance collaboration and maintain competitiveness in the dynamic market.

There’s been a notable rise in sustainable product lines and the integration of wearable technology, including UV-sensing clothing and AI-based swing-enhancing garments. These innovations are reshaping consumer expectations and driving brands to adopt more robust product development process.

How do brands like Callaway and FootJoy manage global expansion, streamline collaboration and boost efficiency?

One word: Control.

Control market volatility & speed to market

Once a niche dominated market by top players like Callaway and Titleist, golf brands now face intense competition from athletic powerhouses like Lululemon and Under Armour. These brands blur lines between sport and lifestyle, launching collections with speed, tailored fits, functional fabrics and purpose-driven marketing.

As brands expand globally and collaborate with more sourcing partners, managing information via emails and spreadsheets become cumbersome. Calendars are compressing, one misstep means outdated inventory or missed demand spikes – especially when vendors are across the globe. Agility and speed-to-market become mission critical. A robust PLM drives centralized data, enables real-time collaboration and transparency.

What’s the solution? Connect product teams, vendors, merchandisers and compliance specialists in real time, with an actionable single source of truth.

Meet Centric PLM™.

Centric PLM is a game changer for golf brands

Centric PLM is the number one choice for performance apparel brands who aim to increase speed and visibility.

Here’s why:

1. Actionable source of truth

Say goodbye to scattered spreadsheets and never-ending emails. With Centric PLM, brands monitor the entire product lifecycle from concept to commercialization.

Designers, developers, sourcing teams and vendors align around real-time data, eliminate duplication, reduce costly errors and empower faster, better decision making.

2. A vendor portal that builds real partnerships

When products are made overseas, vendor communication becomes a lifeline. The Centric PLM vendor portal enables manufacturers to collaborate directly in the system, without email attachments, missed updates or misinterpreted requirements.

Key Insight: Acushnet (parent company of FootJoy and Titleist) use Centric PLM to bring vendors into the loop early. To empower teams to stay aligned on cost targets, timelines, streamline data and sustainability requirements. This is a game changer when a single change in packaging specs or colorways may delay an entire season.

3. Better collaboration = faster launches

Bad Birdie, a fast growing golf brand, used to juggle 300+ SKUs per season across emails and Google Docs. It wasn’t sustainable. Since the implementation of Centric PLM, internal email volume has decreased by 80% and vendors stay accountable.

As their Production Manager mentioned:

We kept coming back to Centric, no other system was as robust, as innovative, or felt like it could grow with us. It was the most design-friendly and intuitive platform we saw.” — Kris Wortman, Chief of Staff, Summit Golf Brands

4. Quality, compliance & sustainability built into PLM workflows

From innovative technologies to PFAS-free rain gear, golf brands are under pressure to deliver both performance and conscious credentials. Centric PLM powers teams to:

Track materials and certifications
Set packaging sustainability goals
Align with regional compliance from the start

Because everything is streamlined, teams adjust quickly to changing regulations and shifts in sourcing needs.

5. Revenue optimization in real-time

Every decision counts. Teams gain real-time insight into product costs, margins and collection performance. At Callaway, Centric PLM manages each launch strategically and align revenue goals. No unexpected budget overruns mid-season and no misalignment between merchandising plans and sourcing realities.

These products require distinctly different workflows and Centric PLM is an exceptional technology to handle the vastness and complexity of our global company.” — VP of Global Operations and Development | Topgolf Callaway Brands

Golf demands precision, timing and the right club for each shot, product development demands the right tool. Centric PLM empowers teams to make every product launch their best shot.

Empower teams to:

Streamline workload
Drive sustainability tracking
Launch faster with confidence

For golf brands such as Acushnet or industry challengers like Rhone or Bad Birdie, Centric PLM™ isn’t just a nice to have. It’s the competitive edge brands leverage for visible results.

5 Reasons Why Golf Brands Choose Centric PLM