September 24th, 2025

Wild Foods Accelerates International Expansion with Centric PLM Automation

“What used to take 15 minutes to do, now takes one click; the calculations are done instantly.”

— Amelia Muzzo Araus

Food Product Engineer at Wild Foods

Chilean healthy food company reduces nutritional calculation timelines from hours to seconds

CAMPBELL, Calif., September 25, 2025 – Centric Software® is proud to share the success story of Wild Foods, a fast-growing Chilean healthy food brand that has embraced digital transformation to fuel international expansion. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Wild Foods has been dedicated to reshaping the food industry since its inception by offering real, healthy food. Currently boasting a team of 120 employees, with offices in Chile and Mexico, products are also sold in Colombia, Brazil, Peru and the United States. The company is dedicated to inspiring healthier lifestyles and promoting transparency in its offerings. The mission is clear: to deliver high-quality, reliable alternatives to conventional, mass-market food products.

Rapid company growth brought on significant challenges. Wild Foods struggled with inconsistent nutritional data management, scaling internationally and labor-intensive manual tasks prone to errors. These hurdles were especially critical given Wild Foods commitment to accuracy and compliance. “As a health-focused food company, our consumers are very knowledgeable. They carefully review nutrition labels and what they consume, trusting that the information is accurate,” explains Matías Arriagada Juliá, Lead Systems Engineer at Wild Foods.

To tackle these issues, Wild Foods chose Centric PLM™ to be a powerful catalyst for growth. The results are remarkable: faster time to market, centralized and accessible data, improved traceability and compliance as well as the automation of time-consuming nutritional calculations. “What used to take 15 minutes to do, now takes one click; the calculations are done instantly,” shares Amelia Muzzo Araus, Food Product Engineer at Wild Foods. This automation not only saves time, but eliminates human error, ensuring accuracy. Since implementing Centric PLM, Wild Foods has achieved flawless compliance and avoided product recalls, further strengthening consumer trust.

See the full story about how Wild Foods leverages Centric PLM to streamline R&D process flows and accelerate international expansion.

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Wild Foods (thewildfoods.com)

The Chilean food company seeks to revolutionize the food industry with attitude, creativity and rock’n’roll. In 2017, the group of friends Felipe Hurtado, Pier Paolo Colonnello and Javier Castro got fed up with only finding unhealthy snacks in supermarkets and stores and decided to be the leaders in transforming the food industry. As of today, Wild Foods products are available in Chile, Mexico, Colombia, Peru, Brazil and the USA. Its proposals for change go beyond offering innovative and healthy high-quality products. The company seeks to persuade consumers to understand more fully what they are consuming, both in nutritional terms and in relation to the origin of the ingredients used and how the food is produced.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.