September 17th, 2025

Jaspal Group Goes Live with Centric PLM to Boost Product Performance and Competitiveness

“With the implementation of Centric PLM, we are able to drive business growth by aligning various teams and leveraging data-driven insights ”

— Suthep Thanombooncharoen

Chief Technology Officer at Jaspal Group

Thai retail powerhouse partners with Centric Software to foster future growth

CAMPBELL, Calif., September 18, 2025 – Centric Software® is pleased to announce that Jaspal Public Company Limited (Jaspal Group) has successfully gone live with Centric Product Lifecycle Management (Centric PLM™), marking a key milestone in its digital transformation journey to strengthen product development. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Jaspal Group is a Thai-founded fashion and lifestyle company carrying forward a legacy spanning 70 years of heritage. Armed with an impressive portfolio of over 25 brands, Jaspal Group leads as a brand owner and distributor, managing a diverse mix of apparel, accessories, home goods and beauty products. Its portfolio of brands includes Jaspal, CPS Chaps, Lyn, Jelly Bunny, CC Double O and Misty Mynx, alongside exclusive distribution of global names such as Diesel, Melissa and Fred Perry in Thailand. The company reaches consumers through an expansive retail network that covers Southeast Asia, supported by strong e-commerce and wholesale channels.

Managing a growing multi-category portfolio prompted Jaspal Group to reevaluate how product development could evolve across its business units, as the company scaled its operations. Gaining a full view of product data, from design through sourcing and manufacturing, was growing increasingly complex, as much of the development process was managed through disconnected tools. In response, the company selected Centric PLM in 2024 to unify product data, improve decision-making across the product lifecycle and strengthen competitiveness in a fast-moving market.

Following a successful implementation, Jaspal Group now operates on a connected, scalable platform that is capable of managing complex, multi-brand and multi-category operations. “With the implementation of Centric PLM, we are able to drive business growth by aligning various teams and leveraging data-driven insights,” reflects Suthep Thanombooncharoen, Chief Technology Officer at Jaspal Group.

A unified foundation for product data enables Jaspal Group to optimize cross-functional coordination and make smarter decisions, boosting day-to-day efficiency and accelerating innovation. Integration with Jaspal Group’s ERP system ensures data continuity and accuracy. By improving alignment across teams and categories, the business is positioned to harness real-time, actionable insights to enhance product performance, reduce lead times and scale operations across markets and categories.

Collaboration is further strengthened through Centric PLM’s supplier portal, which provides suppliers with real-time updates and centralized communication on a single platform. “We expect the supplier portal to improve communication, accelerate onboarding and approval processes along our network of suppliers,” notes Thanombooncharoen.

Now that a scalable digital foundation has been established, Jaspal Group is prepared to roll out the next phase of its digital roadmap with Centric PLM. This will see Centric PLM extended to additional business functions such as BOM structuring, shipment tracking and quality assurance, to create a fully connected, responsive and data-driven supply chain.

“Jaspal Group is building a digital ecosystem that facilitates growth and long-term innovation,” shares Fabrice Canonge, President of Centric Software. “We’re very pleased to partner with a company that recognizes the value of scaling with intention. We are prepared to drive their expansion in the future across Southeast Asia and beyond.”

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Jaspal Group (www.jaspalgroup.com)

Jaspal Group or Jaspal Public Company Limited operate a fashion and lifestyle retail business, including the business of manufacturing and distributing mattresses, bedding, home furnishings, and furniture. With more than 70 years in operation, Jaspal Group has followed the vision of being a leader in the lifestyle fashion business and bringing happiness to millions of people around the world.

Jaspal Group has always stayed in tune and ahead of trends to offer fashion and lifestyle products through a diverse portfolio of brands. The brands owned by the company (In-House Brand) are Jaspal, CPS Chaps, Lyn, CC Double O, Lyn Around, Jelly Bunny, Misty Mynx, Royal Ivy Regatta, Quinn, Shoebar, ORI and CPS Coffee. Jaspal Group also imports and distributes both in Thailand and many ASEAN countries for many world-class fashion brands (Import Brand) including Ipanema, Fred Perry, Melissa, Asics, Diesel, New Era, Champion, Mango, Camper, Marimekko, and Marithé + Francois Girbaud. The company has 495 stores (as of June 2023) and distribution points in leading shopping centers and department stores covering both domestic and international markets. It also has a large online presence through websites and many marketplace platforms.

Jaspal Group: Find Your Greatness

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.