December 1st, 2025

Kardem Tekstil Goes Live with Centric Market Intelligence to Improve Competitiveness and Design Strategy

“We used to manually analyse the market - we went into physical stores, bought garments, saw price points and what competitors had in their assortments. Now we can do this analysis with Centric Market Intelligence, I can quantify it as a 90% time saving.”

— Gökçen Taşkın

Sales & Marketing Director at Kardem Tekstil

Leading Turkish garment manufacturer integrates AI-powered market insights to strengthen position against global competition

CAMPBELL, Calif., December 2, 2025 – Centric Software® is pleased to announce that Kardem Tekstil, a leading Turkish garment manufacturer and exporter, has successfully gone live with Centric Market Intelligence™. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Founded in 1990 and headquartered in Istanbul, Kardem Tekstil has become one of Turkey’s leading manufacturers of ready-to-wear. The company stretches operations across three countries, with design work taking place in Turkey and Spain, while manufacturing is conducted in Turkey and Serbia.

Every month, Kardem produce approximately 1.8 million pieces, serving major European markets, with Spain, Sweden and France as its primary destinations. The company specializes in high-volume, time-sensitive fashion garments for 15 to 20 leading global brands including INDITEX Group, LPP, Gina Tricot and Ralph Lauren.

“We used to manually analyse the market – we went into physical stores, we bought garments, we saw price points and what competitors had in their assortments. Everything that wasn’t produced by us is a missed opportunity,” says Gökçen Taşkın, Sales & Marketing Director at Kardem Tekstil. “Now we can do this analysis with Centric Market Intelligence, I can quantify it as a 90% time saving.”

Before Centric Market Intelligence, this manual analysis process was time-consuming and stifled Kardem’s ability to quickly identify market opportunities and respond to fast-moving fashion trends.

“I had read that ‘the future of garment management lies in the usage of AI’ and we were already looking for a solution to better forecast trends. Since we were already implementing Centric PLM, we knew Centric Market Intelligence would allow us to detect customer behaviour faster,” explains Taşkın.

“We are what you would call tier two. we are farther away from the consumer, farther away from all the sales data. We need to see through the retailer and detect consumer behaviour. Centric Market Intelligence gives us market data and trend information, which is a huge plus since we don’t have consumer data like our retailer customers do.”

As an adopter of Centric Market Intelligence in April 2025, Kardem has reduced time spent on competitor analysis by 90% and enhanced design strategy. The solution provides real-time insights into competitors’ pricing as well as product assortment and promotional strategies while delivering crucial trend intelligence for their monthly collection presentations.

Since implementing Centric, the Kardem team has been “amazed”, explains Taşkın, adding that “I can’t get enough out of it, everybody is very impressed with what we can now accomplish.”

“I compare it to driving in Istanbul traffic,” says Taşkın. “If the vehicle in front makes a sudden move, it’s always an advantage to see it early. Maybe only one-twentieth of a second, but sometimes this can save lives. We wanted to see the vehicle in front of us, not behind us.”

The integration of Centric Market Intelligence is part of Kardem’s digital transformation strategy, which also includes the use of Centric AI Fashion Inspiration™ and Centric PLM™. This use of combined technologies provides flexibility, agility and quality throughout the design and production process, resulting in a more competitive edge against Asian producers.

“Manufacturers like Kardem know that just having strong production is not enough to stay ahead anymore. Real-time market intelligence really makes the difference,” says Fabrice Canonge, CEO of Centric Software. “We’re proud to enable their digital transformation with AI-driven solutions that turn old, manual processes into a real strategic advantage.”

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Kardem Tekstil (www.kardem.com)

Sustained by our global network of partners and suppliers, Kardem specializes in design and high-tech production of high-volume, time-sensitive fashion garments and collections for Turkey and the world’s leading brands. Using a lean management approach, we reach an average total production capacity of 3.000.000 units per month.

Kardem has been ranked among largest corporations in Fortune and the Istanbul Chamber of Industry (ISO). It is also an active member of Istanbul Textile & Apparel Exporter Associations (ITKIB) and the Istanbul Chamber of Commerce (ITO).

Our management team is composed of some of the most experienced professionals in the Apparel industry. Moreover, each senior executive is guided by an entrepreneurial approach and a deep knowledge of geography and the product line. This depth of executive experience provides a strong and talented team that has been instrumental in Kardem’s continuous growth and success.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.