September 5th, 2025

Hamilton Beach Brands, Inc. Enhances Product Development with Centric PLM

“A key advantage is Centric Software’s in-house implementation team, which eliminates the need for third-party resources.”

— Atle Larsen

Vice President, Global Product Marketing at Hamilton Beach Brands, Inc

Kitchen and Home appliance company leverages Centric PLM to support growth and centralize product data

CAMPBELL, Calif., September 8, 2025 – Centric Software® is pleased to announce that Hamilton Beach Brands, Inc. (Hamilton Beach) has selected Centric PLM™ to serve as a single, actionable source of truth for product information. Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care products, consumer electronics as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Hamilton Beach, a leading designer, marketer and distributor of a wide range of brand name small electric household and specialty housewares appliances, founded in 1904, chose Centric PLM to streamline its product development process and support its growth strategy. With a portfolio spanning over 50 categories and 75-125 new SKUs annually, the company sought a solution to manage its complex product lifecycle more efficiently.

Hamilton Beach has made significant progress in advancing its digital capabilities by implementing robust e-commerce and ERP systems. Building on this foundation, the company is now focused on enhancing its product development and change management processes. “By adopting Centric PLM, Hamilton Beach aims to unify its workflows and establish a centralized, reliable source of product data,” states Atle Larsen, vice president, global product marketing at Hamilton Beach Brands, Inc.

After evaluating several different vendors, Hamilton Beach selected Centric Software for its platform capabilities and organizational alignment. “We wanted a long-term partner with a stable platform. Product development is core to our business, and Centric PLM aligns with our needs,” Larsen explains.

Larsen highlights the platform’s flexibility and out-of-the-box functionality. “Centric PLM offers structure without requiring customization. It gives us the control we need while supporting our growth strategy. A key advantage is Centric Software’s in-house implementation team, which eliminates the need for third-party resources.”

Key goals include accelerating product launches and improving cross-functional collaboration. “We aim to enhance communications across internal teams and work more closely with partners by enabling direct data entry and reducing manual steps,” says Larsen.

Another benefit is Centric’s experience with complex product portfolios. “Centric Software’s clients manage large SKU counts with many variations. That expertise will help us simplify our processes,” adds Larsen.

“We are thrilled to welcome Hamilton Beach Brands, an iconic company with a rich history of innovation, to the Centric Software family,” says Chris Groves, CEO of Centric Software. “Their commitment to digital transformation makes them an ideal partner and we look forward to a long-term collaboration.”

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Hamilton Beach Brands, Inc. (hamiltonbeachbrands.com)

Hamilton Beach Brands, Inc. is a leading designer, marketer, and distributor of a wide range of branded small electric household and specialty housewares appliances, as well as commercial products for restaurants, fast food chains, bars, and hotels, and is a provider of connected devices and software for healthcare management. The Company’s owned consumer brands include Hamilton Beach®, Proctor Silex®, Hamilton Beach Professional®, Weston®, and TrueAir®. The Company’s owned commercial brands include Hamilton Beach Commercial® and Proctor Silex Commercial®.

The Company licenses the brands for CHI® premium garment care products, Clorox™ home appliances, and Brita Hub™ countertop electric water filtration appliances. The Company has exclusive multiyear agreements to design, sell, market and distribute Bartesian® cocktail makers and Numilk® plant-based milk makers.

The Company’s Hamilton Beach Health subsidiary is focused on expanding the Company’s participation in the home health and medical markets. In 2024, Hamilton Beach Health acquired HealthBeacon, a medical technology firm that specializes in developing connected devices, which had been a strategic partner of the Company since 2021. For more information about Hamilton Beach Brands Holding Company, visit www.hamiltonbeachbrands.com.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.