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Superdry Uses Centric PLM To Build a Strong Foundation for Growth


FOUR weeks of design work saved annually

89% product completion, up from 70%

STREAMLINED wholesale and retail



Superdry’s search for a PLM solution began when it became clear that the company had outgrown its previous methods and working procedures. With teams depending on a combination of email, Excel sheets and other digital documents, crucial information would get lost or develop errors.

Superdry went through a comprehensive selection process to choose a PLM solution, eventually settling on Centric PLM™. Superdry mentioned Centric Software’s impeccable fashion credentials, as well as the configurability, agile approach and user-friendliness of Centric PLM, as critical factors in their decision.

Since implementing Centric PLM, Superdry has undergone a dramatic digital revolution. The company has streamlined the overlap between its wholesale and retail collections to create a unified range and increase on time and in full product completion from 70% to 89%. The design team now saves a week of work, four times a year, with the press of a button. With a single source of truth, visibility is improved across departments throughout the season.

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Company Bio

Superdry’s origins lie in Cult Clothing Co., which established stores in major university towns and cities across the UK after its foundation in 1985. Superdry’s menswear, womenswear, footwear and accessories collections fuse vintage Americana and Japanese-inspired graphics and text with British style. The company now operates through 695 branded stores in 59 countries and reported £1.6 billion in brand revenue across retail, wholesale and e-commerce in 2018.





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