Like any brand with international ambitions, Studio F needs to launch products on the market at an increasingly rapid pace to compete with the global fashion giants. It was impossible to increase speed and agility using their previous proprietary solution, which lacked transparency and effective communication capabilities. Seeking more control and consistency in order to power future growth, Studio F began searching for a new PLM solution in 2014.
Studio F selected Centric Fashion PLM on the basis of Centric’s fashion industry credentials, positive references from a large customer in the European fashion world and the solution’s functionality. Users were hungry for change, and excited about using a faster, more flexible and more intuitive solution.
Five years later, Studio F has experienced incredible growth and development with Centric 8 PLM in place. The brand now launches 100% more products annually and has cut time to market from an average of 30 weeks to 26 weeks – a decrease of 14%. Studio F has pushed its expansion into the Mexican and Chilean markets in particular, almost tripling its number of stores across both countries in the last five years.Read the full story
Studio F is one of the major women’s fashion brands in Colombia and has expanded internationally through its network of 380+ owned stores in Mexico, Chile and Panama, and franchisees and wholesalers in Peru, Guatemala, Ecuador as well as several localized e-commerce sites. Studio F designs, produces and commercializes pret-a-porter clothing and accessories with exclusive designs based on the latest trends in international fashion and the highest quality standards.