October 30th, 2025

Urban Revivo Builds a Flexible and Scalable Multi-Brand R&D Collaboration Platform with Centric PLM

“Centric PLM is a reliable long-term partner with deep professional expertise. The Centric team consistently responds with proactive cooperation, making them the most capable PLM team we’ve worked with.”

— Mr. Jiang

IT Product Manager at Urban Revivo

Fast-luxury fashion pioneer celebrates eight years of digital transformation success

CAMPBELL, Calif., October 30, 2025 – Centric Software® proudly celebrates eight years of digital transformation success with long-term customer Urban Revivo, a trailblazer in fast fashion. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Founded in 2006, Urban Revivo has redefined fast fashion with a unique “fast-luxury” positioning. The brand operates over 400 stores across China, Singapore, Thailand and the Philippines, with online networks extending into Europe and North America.

As Urban Revivo expanded internationally, increasing cross-functional collaboration led to new operational complexities, fragmented communication and disconnected data. To enable ambitious growth, the company sought an advanced product lifecycle management (PLM) solution with both flexibility and deep fashion industry expertise.

“In digital transformation, blind experimentation is costly,” emphasized Mr. Jiang, IT Product Manager at Urban Revivo. “Centric PLM™ provided the robust foundation we needed to tackle challenges head-on.”

Today, Urban Revivo leverages Centric PLM to enable seamless global collaboration and flexible configurations tailored to each product line. “From a business perspective, the system’s structure is intuitive and easy to operate,” continues Mr. Jiang. “It delivers advanced capabilities while significantly lowering training costs, boosting ease of use and operational efficiency and elevating our organization’s overall digital maturity.”

Over eight years of partnership, Centric PLM has become a trusted innovation driver for Urban Revivo, enabling growth and agility in the highly competitive fashion industry. “Centric PLM is a reliable long-term partner with deep professional expertise,” concludes Mr. Jiang. “Over time, we’ve built strong mutual trust. The Centric team consistently responds with proactive cooperation, making them the most capable PLM team we’ve worked with.”

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Urban Revivo (urbanrevivo.com)

Urban Revivo is a global fast-luxury fashion pioneer founded in 2006, supported by a leading design and development team of more than 500 employees with creative centers in London and New York. The brand operates a network of retail locations, delivering premium fashion products that blend original design with sustainability. Urban Revivo continues to enhance its market influence with innovative development while maintaining its commitment to making high-quality trendy fashion accessible worldwide.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.