September 18th, 2024

Snag Selects Centric PLM to Empower Design Teams

UK based online apparel brand partners with Centric Software to enhance global collaboration & reduce admin

CAMPBELL, Calif., September 19, 2024 – Centric Software® is pleased to announce that Snag has selected Centric PLM™ to power their sustainable growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Snag was founded in Scotland in 2017 with one mission in mind – tights that fit women of every size. Today, the UK-based online women’s apparel brand sells a broad range of lingerie and everyday clothing to customers in the EU, US, Australia, and Asia. This purpose led brand is 100% committed to being size inclusive and promoting body positive attitudes through its products and marketing.

Every Snag item is designed in-house, custom manufactured by one of its 15 suppliers, and the entire production process is closely managed internally. Snag scours the market for the highest quality, most sustainable fabrics and focuses on quality staple pieces, rather than producing ‘fast fashion’ or by season. As the company grew, so did the complexity of managing its suppliers, design and production processes.

“It was a gradual accumulation of complexity and as the team grew it became harder to manage workflows with spreadsheets, emails and online storage tools,” says Tom Martin, Co-founder and Chief Purpose Officer at Snag. “I suppose the tipping point in realizing we needed a PLM solution was when we decided to open a production office in Turkey.”

Snag could manage design and production without a PLM in place when staff were in one physical office. The addition of an international office, the challenge of working across different time zones, and the sheer volume of tech packs shared with manufacturers in multiple countries made PLM a necessity.

“We had been considering a PLM for some time,” shares Martin. “So, when our head designer requested support for the team, in addition to opening the office in Turkey, we were ready.”

Snag assessed several PLM solutions and selected Centric Software’s cloud-based PLM solution for small and mid-sized businesses, Centric SMB. In addition to the impressive functionality and power to streamline design and product development, most of Snag’s design team had worked with Centric in the past.

“Centric SMB was a lot more fully rounded than everything else we looked at; it was a pretty easy choice,” explains Martin. “What also impressed me about Centric Software is the amount of effort and professionalism the team brought to the onboarding plan and implementation.”

Snag recently rolled out Centric SMB to its design and production team with the goal of drastically reducing the amount of admin work so that teams are freed to do what they do best. They also plan to onboard their suppliers in a staggered approach and expect PLM to further drive their sustainability priorities.

“We are excited to see the benefits of the system and for our design team to achieve their full potential,” shares Martin. “We consider Centric SMB to be our core piece of software for design and data storage and as Snag continues to grow, we expect to explore additional PLM functionality.”

“We are thrilled that Snag has selected Centric PLM to streamline design and product development processes,” says Fabrice Canonge, President of Centric Software. “We value Snag’s commitment to inclusivity, sustainability and quality and look forward to our long-term partnership.”

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Snag (snagtights.com)

Snag is a direct to consumer brand dedicated to one mission – tights that fit. We are 100% committed to being size inclusive and promoting body positive attitudes through our products and our marketing.

Snag is a purpose led brand. Before profit our purpose is to make clothing accessible to everyone.

Snag is a community led brand. We did not create the community, we exist to serve the community of people who are excluded by the current fashion industry.

Snag is an inclusion led brand. We strive to include everyone who shares our values, regardless of size, gender race or ability.

Snag is an ethics led brand. We will not bring a product to market unless we are confident in the ethics and sustainability of the whole supply chain.

Snag is a value led business. We do not seek to maximize the profit we as a business can make from a product, we seek to maximize the value that product can give to the person who buys it.

At Snag we believe one thing above all others: Every body has the right to comfortable, high quality, ethically made and affordable clothes that really fit them. The fashion patriarchy actively damages people every day – it damages our self image, it damages our mental health, and it damages the environment.

Awards

Growing Business Awards Entrepreneur of the Year 2020
Growing Business Awards Company of the Year 2020
Drum Marketing Awards Retail / E-commerce Brand of the Year 2020
Barclays Entrepreneur Awards – Startup of the Year 2019
Barclays Entrepreneur Awards – People’s Choice 2019
GBEA Scotland Awards – Startup of the Year 2019
Drum Marketing Awards – Emerging Brand of the Year 2019

It’s time for the fashion revolution.

Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.