July 2nd, 2025

PT Hana Fashion to Launch On-Trend Products Faster with Centric PLM

“Centric PLM gives us the visibility and structure we need to make quicker decisions, reduce sampling time, streamline costing and improve coordination across departments.”

CEO and Founder of PT Hana Fashion

Three women stand confidently against a blue background with "LOCAL PRODUCT" in bold text, showcasing on-trend products from PT Hana Fashion. Their modern outfits in maroon, black, and navy complement two logos at the bottom left.

Indonesian fast-fashion brand partners with Centric Software to streamline end-to-end product development process

CAMPBELL, Calif., July 3, 2025 – Centric Software® is pleased to announce that PT Hana Fashion has selected Centric PLM™ to streamline product development and drive business growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Hana Fashion is a Jakarta-based direct-to-consumer (D2C) fashion company specializing in trend-driven women’s fashion. Established in 2019, Hana Fashion manages the entire go-to-market process in-house, including design, product development, sourcing, sampling, production, marketing and distribution. Hana Fashion operates three brands: Hana Fashion, Bigins and Eraya and sells them exclusively on online platforms such as Shopee and Tiktok.

With a strong local presence and ambitions to expand to neighboring markets, Hana Fashion is focused on finding a way to bring trend-aligned fashion to market faster. Previously, teams were relying on multiple platforms and tools to manage product development, which led to complexities and inefficiencies. Hana Fashion decided to implement Centric PLM to centralize product data, speed up development cycles and ensure on-trend products are delivered faster to market.

“We need a solution that brings everything into one place and removes the hassle of working across disconnected systems, especially with a team of over 500 employees,” says the CEO and Founder of PT Hana Fashion. “We chose to partner with Centric Software for their strong track record and deep understanding of the fashion industry.”

Hana Fashion is impressed with Centric PLM’s user-friendly interface and tools such as calendar management and costing scenario capabilities that will empower teams to manage workflows, supplier communications and timelines more efficiently.

With Centric PLM, Hana Fashion will reduce manual data entry, speed up the process from prototype to trial order and enable better internal collaboration across design, sourcing, merchandising and production teams.

“The fashion industry moves quickly, and staying relevant means being able to respond just as fast,” adds the CEO and Founder of PT Hana Fashion. “Centric PLM gives us the visibility and structure we need to make quicker decisions, reduce sampling time, streamline costing and improve coordination across departments. We’re excited about the efficiency this brings to the team as we scale for international markets.”

“We’re proud to welcome Hana Fashion, a fast-growing fashion brand, to the Centric Software family,” says Fabrice Canonge, President of Centric Software. “We look forward to empowering them to streamline operations and expand into new markets with Centric PLM.”

Learn more about Centric solutions.

Request a demo

PT Hana Fashion Indonesia (www.instagram.com/hanafashion.shop)

PT Hana Fashion Indonesia is a trend-driven fashion company creating contemporary, everyday apparel for modern women. Based in Jakarta and established in 2019, the company oversees the full production process in-house to ensure quality and speed. With popular brands like Bigins and Eraya, Hana Fashion reaches customers through top e-commerce platforms such as Shopee, Lazada and TikTok Shop.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.