September 11th, 2024

Nitro Snowboards Selects Centric PLM to Unify Teams & Digitalize Value Chain

Global snowboard equipment & apparel brand partners with Centric Software to boost communication & drive future innovation

CAMPBELL, California, September 12, 2024 – Centric Software® is pleased to announce that Nitro Snowboards has selected Centric PLM™ to streamline ways of working and support future growth. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

Nitro was founded by Sepp Ardelt and Tommy Delago in 1990 in Seattle and was fuelled by the duo’s passion to make the best products for snowboarders by snowboarders. 34 years later it is one of the most successful and authentic brands in the industry. Nitro’s headquarters and teams span the globe, it works with six factories and sells its unique snowboards, technical gear and apparel through 36 distributors worldwide. Nitro has helped grow the sport of snowboarding through its groundbreaking product development, marketing, movies, grass roots events and global team of world class snowboarders.

When Nitro embarked on a project to digitalize its entire value chain, optimize internal processes and improve communication between teams operating in different countries, the need for a PLM became evident.

“Our product teams are spread across the US, Canada, Germany, Italy and Taiwan, and that can cause significant issues,” explains Rene Iven, Brand Strategy and Analytics at Nitro Snowboards. “We quickly realized we need a PLM to get everybody under one umbrella.”

Nitro searched for the industry gold standard PLM solution and chose Centric’s cloud-based platform for small and mid-sized businesses, Centric SMB. Superior functionality, vital scalability and an exceptional relationship with the Centric team were deciding factors.

“Besides it being a great software product, the personal care and dedication from the Centric team assured us that we are in good hands,” says Iven. “This isn’t typical in the industry; Centric are consistent in delivering new tools, inspiring workshops and exceptional customer service across the board.”

In addition to refining internal workflows, Nitro also looks forward to onboarding its suppliers onto the system in the near future, in an effort to enhance collaboration at every stage of the product development journey.

“Transparent development is crucial for a rapidly growing company, and aligning C-level executives, product managers, designers and even our suppliers is an invaluable advantage,” comments Iven. “With Centric, we can now identify any issues early on in our processes, which will allow us to take huge steps forward in terms of time-savings, reducing manpower and streamlining recurring tasks.”

Nitro has a line of sight to future possibilities as Iven explains, “We are highly motivated to improve as much as possible. At the moment Centric PLM is perfectly suited to our needs, but as a company we are always looking to innovate, and we are fully open to the possibility of exploring additional Centric solutions in the future as our needs develop. We are looking forward to a long and successful relationship with Centric.”

“We are thrilled that Nitro Snowboards chose Centric PLM to unify its teams and boost product development and innovation,” says Chris Groves, CEO of Centric Software. “We also look forward to a longstanding partnership with this authentic, passionate and successful brand.”

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Nitro Snowboards (nitrosnowboards.com)

In 1990, Nitro Snowboards was founded by Thomas Delago and Sepp Ardelt in Seattle, Washington. Over the last 34 years Nitro has helped grow the sport of snowboarding through its groundbreaking product development, marketing, movies, grass roots events, and global family of world class snowboarders. Today Nitro has grown its product to offer all the essentials needed for having a good time snowboarding. Nitro´s offices are divided all over the world from the Mountains of Oberammergau Germany, to the US snowboarding epicenter in Salt Lake City, USA, up to the Northwest snowboarding destination of Vancouver, British Colombia.

Centric Software® (www.centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.