July 30th, 2024

MeEat Tastes Success with Centric PLM Go-Live Results

Finnish food tech startup adds a key ingredient to fuel market expansion, accelerate NPD and boost innovation

CAMPBELL, Calif., July 30, 2024 – Centric Software®, the Product Lifecycle Management (PLM) market leader, proudly announces that MeEat Food Tech, a Finnish plant-based food tech startup, has successfully implemented Centric PLM™. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, food service and multi-category retail to achieve strategic and operational digital transformation goals.

MeEat, the plant-based food startup founded in 2020 is on a mission to transform the food system. Its strategy — inspire the world to adopt plant-based food. Its brand, MUU is the market leader in Finland with 17% in 2023 of the meat alternative market share. To date, MeEat has launched 50 products to market and in December 2023 released the first MUU products in Germany’s largest retail chain. This is one of the milestones in its international growth plan and goal to significantly increase sales in 2024.

MeEat knew they needed a better way to streamline processes, power innovation and gain control of data to achieve its ambitious growth goals and selected Centric PLM as the foundation.

”Our target is to increase the category penetration by attracting new consumers with our expanding portfolio from meat substitute products to other kinds of plant-based foods,” says Janna Oksanen, Category Manager at MeEat. “We are aiming to grow in the food service, industry and export businesses this year.”

MeEat recently went live with Centric PLM and has successfully onboarded its product development, R&D and sales teams. The launch was seamless, teams are thrilled to have access to PLM and the benefits of having a ‘single source of truth’ are already being realized.

“PLM improves our new product development processes, the way we ideate and makes searching for information much easier and faster,” comments Oksanen. “It helps to manage our portfolio more effectively, which is essential when expanding into new markets.”

While the implementation is still in progress, teams remain highly engaged. “Our teams are motivated and committed to fill in the data of materials and product information as soon as possible, as everyone understands the pros of PLM and their attitude has been great,” confirms Oksanen.

The positive relationship with Centric throughout the launch has been a fundamental ingredient for success. Oksanen shares, “Centric has been very co-operative and supportive throughout the entire project, every request was taken into consideration quickly.”

MeEat is optimistic about the future potential of PLM in addition to the ROI already achieved in product development, innovation and time saved with a centralized data repository. “This will enhance our portfolio management, leading to higher margins and more effective projects,” says Oksanen.

“We are thrilled that MeEat had such a successful PLM go-live and has achieved impressive results so quickly,” says Chris Groves, CEO of Centric Software. “We look forward to our long-term partnership and to MeEat’s continued growth and success in reaching its goal to make the food industry more sustainable.”

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MeEat (meeat.co)

MeEat Food Tech is a plant-based food startup. The company was founded in 2020 and its mission is to make the best plant-based products and help the meat industry to switch to plant-based food production. MeEat believes that the world does not need any new factories, and they will continue to look for producers in existing facilities. Their brand MUU (that means other/else in Finnish) is the market leader in Finland. MeEat has launched over 50 products in various sub-categories like meal components, sausages, cold cuts and ready meals.

Centric Software® (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for food & beverage manufacturers, grocery and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure robust, well-balanced global/regional product offers, dramatically decreasing assortment development cycle time.

Centric Software maintains a 100% go-live rate and has received awards for excellence from Just Food, Just Drinks, Business Awards UK, Frost & Sullivan and many other regional accolades. Centric Software is proud to provide the best solutions, backed by the best team and to partner with the best customers.