November 11th, 2024

Dachan Food Selects Centric PLM to Digitalize R&D Project Management

A leading Chinese poultry processor aims to boost star products and speed up time-to-market with Centric Software.

CAMPBELL, Calif., November 12, 2024 – Centric Software® is pleased to announce that Chinese poultry processing company Dachan Food has selected Centric PLM™ to shorten product development cycles and increase product sales. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Dachan Food (Asia) Co., Ltd. is a leading poultry product provider. Dachan operates with a highly vertically integrated business model, combining feed production, chicken rearing, poultry processing and processed food production. The company has invested in nearly 30 factories across 13 provinces and cities, employing over 8,000 people, with annual revenues exceeding 6.5 billion RMB (approximately $900m USD). Dachan is a poultry supplier to fast food chains like Subway, Dicos, CNHLS, and Haidilao. Additionally, it exports poultry products from the PRC to convenience store chains such as Ito-Yokado and 7-Eleven in Japan.

Dachan has consistently led the way in digital adoption within China’s poultry processing industry and acknowledges the need for digital project management to boost R&D efficiency and unlock greater potential.

Ms. Fan Hongbo, Head of R&D at Dachan Food, says, “We believe that digital transformation is the ideal path for a top-tier company. While the digitalization of R&D project management may not have started as early as some of our other digital initiatives, we view it as a strong move for creating a second growth curve and boosting product competitiveness.”

While many companies in China’s food industry have already implemented Product Lifecycle Management (PLM) projects, there are relatively few examples in the poultry processing sector. Dachan’s decision demonstrates their firm commitment to digitalization in R&D, as well as their deep trust in Centric Software as their PLM partner.

Dachan’s PLM project will fully digitalize the entire lifecycle of the product, from inception to market launch. Centric PLM will be integrated with office administration and ERP systems, laying a solid foundation for Dachan’s digital transformation. The project aims to enhance new product development efficiency, shorten development cycles and maximize the use of Dachan’s R&D knowledge to increase the number of ‘star’ bestselling products.

Mr. Han Fangzu, Special Assistant to the Chairman of Dachan Food’s Board, explains, “PLM is a tool to help us better manage projects. The purpose of implementing Centric PLM is to better address customer needs and enhance our business. All teams will reach a consensus on the optimized process and work towards the common goal of a successful launch.”

“We are very grateful for the opportunity to collaborate with Dachan Food,” says Fabrice Canonge, President of Centric Software. “R&D digitalization is increasingly becoming a priority for poultry processing companies and this project will enable Dachan Food to improve internal collaboration efficiency and enhance responsiveness in customer communications. I look forward achieving significant results together as we work towards a smooth project implementation.”

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Dachan Food (https://www.dfa3999.com/en/)

Dachan Food (Asia) Co., Ltd. was listed on the Hong Kong Stock Exchange in 2007 and is a leading fully integrated poultry processing provider. Their products cover feed, poultry and livestock, advanced animal nutrition formulas, and farther processed poultry. Dachan operates with a highly vertically integrated business model, combining feed production, chicken hatching and slaughter, meat processing, and processed food production into a unified platform. The company has invested in nearly 30 factories across 13 provinces and cities, including Liaoning, Tianjin, and Anhui. With a workforce of over 8,000, they process around 100 million chickens and collaborate with tens of thousands of farmers to raise chickens and boost their income. The company’s annual revenue exceeds 6.5 billion RMB. Today, Dachan has successfully become a leading enterprise in China’s poultry, further processed food, and feed markets.

Centric Software® (https://www.centricsoftware.com/)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for food & beverage manufacturers, grocery and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure robust, well-balanced global/regional product offers, dramatically decreasing assortment development cycle time.

Centric Software maintains a 100% go-live rate and has received awards for excellence from Just Food, Just Drinks, Business Awards UK, Frost & Sullivan and many other regional accolades. Centric Software is proud to provide the best solutions, backed by the best team and to partner with the best customers.