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June 11th, 2024

ILIA Taps Centric PLM to Enable Growth and Navigate Supply Chain Disruptions

Cosmetics company to improve data accuracy for ingredient specs and access to regulatory info

CAMPBELL, Calif., June 12, 2024Centric Software® is pleased to announce that clean cosmetics company ILIA has selected Centric PLM™ to drive efficiency to streamline growth. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products such as cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Headquartered in Laguna Beach, California and established in 2011, ILIA Beauty is a leader in the clean beauty space. Founder Sasha Plavsic sought to recreate a favorite lip balm with safe and effective ingredients. The line has expanded to include a broader range of cosmetics for lips, eyes and skin. Products are sold via branded websites in the US, Canada and the UK. Distribution is also through wholesale and retail partners like Sephora, Space NK and Oh My Cream.

The company has experienced rapid growth. Chief Operating Officer Karl Trepanier says, “We’re widely distributed in Europe so we must comply with the EU regulations. When considering new markets that have varying and rigorous legislative requirements, we need to have a much better handle on everything related to the composition of our products, ingredients, formulations and packaging materials to meet environmental regulations in those markets.”

Ten different functions within the company created a ‘wish list.’ The selection team evaluated the vendors under consideration, checking off the boxes which had to do with bringing value, categorizing information, cosmetics regulation, formulation software and so on. “The vetting exercise took at least six months before finally landing on Centric so easily,” says Trepanier. “Centric PLM met the greatest number of criteria, had the most user-friendly interface and a cohesive workflow approach to how we already go about developing products.”

“Another point in Centric’s favor is the connector to FoodChain ID/Decernis, the global food safety and regulatory data company, which we plan to use in our compliance process to replace shared drives, spreadsheets and manual data entry,” adds Trepanier.

Performing a cosmetics ingredients check is incredibly time consuming and data can be missed while searching in various places for information. Consumer inquiries or regulatory bodies asking for proof of compliance requires fast action. Says Tranpanier, “We need to quickly and confidently access any data related to ingredients. This is the new reality of managing our business.”

“With Centric PLM we can catalog product information in a standardized manner and readily access ingredient data. We’ll have visibility into parts of the process that we don’t today.”

Trepanier’s advice to other companies: “For anybody considering PLM implementation, it’s a significant change management project. It must be taken on as such from the CEO on down, to make PLM successful and have it become the way-of-working for the company going forward. We know we have the best partner in Centric Software to take this on.”

CEO of Centric Software Chris Groves says, “We are honored that ILIA has selected Centric PLM. Our consumer goods expertise and functionality in the cosmetics space, including the regulatory piece, are important to this growing global company and we look forward to our continued association.”

Learn more about Centric solutions.


ILIA Beauty is a skin-centric beauty brand that led the evolution of clean beauty, creating safe, efficacious products that defy the conventions of the category. Founded by Sasha Plavsic in Laguna Beach, California, ILIA’s thoughtful range of products are meticulously-crafted, prioritizing exceptional formulas that combine high performance with skin-loving benefits. Since 2011, the brand has brought innovative, cult-favorite products to market, such as the Super Skin Serum Tint SPF 40 and Limitless Lash Mascara, that seamlessly blend efficacy, ethics, and innovation.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled Product Lifecycle Management platform for cosmetic and personal care manufacturers and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, buy, make, package, assort and sell products. Centric solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

  • Centric PLM features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for cosmetic and personal care manufacturers and retailers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
  • Centric Visual Boards™ are a visually oriented top-down/bottom-up product portfolio optimization tool. Real-time data and imagery from multiple business systems are brought into a singular accessible workspace, creating a new, visual way of working for all teams to ensure a robust, curated global/regional product offers, dramatically decreasing assortment development cycle time.
  • Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition appears regularly in world-leading analyst reports and research.

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