655 Campbell Technology Parkway,
Suite 200
Campbell, CA 95008 USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

June 11th, 2024

Centric PLM and Centric Visual Boards to Support Abercrombie & Fitch Co.’s Assortment Optimization

CAMPBELL, Calif., June 11th, 2024Centric Software® is delighted to announce that the iconic retailer Abercrombie & Fitch Co. has selected Centric PLM and Centric Visual Boards to further drive the digital transformation of its assortment and product go-to-market strategy.

Centric Software will provide integrated PLM and visual assortment capabilities to support Abercrombie & Fitch Co.’s merchandising, design, sourcing and planning teams. Centric PLM and Centric Visual Boards will support the global evolution of assortment development and product execution as A&F Co. aims to get even closer to its customers; equipping the teams with tools to visualize assortments more easily, adapt assortments to regional customer preferences, drive efficient buying sessions and more.  

“As part of our ongoing digital revolution at Abercrombie & Fitch Co., we’re focused on implementing tools that allow us to get the right products to the right places around the world as efficiently as possible. With that, we’re looking forward to partnering with Centric to provide an innovative end-to-end solution to speed time to market and support communication and visibility across multiple global functions,” said Billy Murray, Group VP Enterprise Systems at Abercrombie & Fitch Co.

“Centric’s suite of collaborative visual tools will support the enhancement of Abercrombie & Fitch Co.’s product catalog and go-to-market strategies across regions,” said Fabrice Canonge, President of Centric Software. “We’re looking forward to supporting the A&F Co. team achieve their strategic digital transformation goals and fulfill their ambitions to create more localized, optimized regional assortments for their global consumer base.”

Learn more about Centric PLM

Abercrombie & Fitch Co. (

Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global, omnichannel specialty retailer of apparel and accessories for men, women and kids. Abercrombie & Fitch was born in 1892 and aims to make every day feel as exceptional as the start of a long weekend. abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better anything. Hollister believes in liberating the spirit of an endless summer inside everyone and making teens feel celebrated and comfortable in their own skin. Gilly Hicks, offering active lifestyle products, is designed to create happiness through movement.

The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. Abercrombie & Fitch Co. operates approximately 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites,, and

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-replenishment platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products.

  • Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
  • Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
  • Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
  • Centric Market Intelligence™ is an AI-driven platform giving insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, with an up to 12% increase in average initial price point.
  • Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.

Centric Software’s market-driven, best-of-breed solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.

Share this page