June 9th, 2025

Brenntag Selects Centric PLM to Boost Global Growth and Harmonize Product Data

“Centric PLM will empower teams to manage projects more efficiently with real-time visibility and a global view of departments, projects and roles.”

— Maria Sarandeva

Commercial Excellence Director at Brenntag

German chemical and ingredients distributor partners with Centric Software to ensure compliance and streamline ingredients & recipe management

CAMPBELL, Calif., June 10, 2025 – Centric Software® is pleased to announce that Brenntag, the global market leader in chemical and ingredients distribution, has selected Centric PLM™ to streamline new product development and harmonize product data for its food and nutrition division. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, food service and multi-category retail to achieve strategic and operational digital transformation goals.

Brenntag Specialties sought a single source of truth for master data management in its Food & Nutrition business to ensure regulatory compliance across multiple regions. With a strong network of dedicated Innovation and Application centers working daily on satisfying customer requests, Brenntag identified an opportunity to streamline R&D processes.

Nutrient calculation and labeling declaration were vital functions to address. For each country where Brenntag operates, there are specific regulatory rules governing permitted ingredients and labeling. Formulation, recipe management, compliance checks, label and artwork management all operate together. They require a streamlined process and reliable, real-time data.

“We need a holistic PLM solution to harmonize data and processes across our Food & Nutrition Division in order to ensure that we are agile in developing new products and solutions for our customers, while always guaranteeing the quality and compliance standards our company is renowned for”, says Stephanie Pretesacque, Director Innovation and Application at Brenntag.

With Brenntag’s vast global network of employees, customers and suppliers, a robust global and connected PLM solution is necessary. The ability to operate in multiple languages is essential, and data needs to be updated and available in real-time.

After a thorough analysis of a number of PLM solutions, Brenntag selected Centric. One of Centric PLM’s key differentiators is its strong integration capabilities with other systems and partners, particularly with FoodChain ID, a popular compliance database and partner of Centric Software. Brenntag also chose Centric for its strong customer references in the food & beverage sector, track record of successful implementations delivering ROI and high user adoption rates.

“Centric PLM will empower teams to manage projects more efficiently with real time visibility and a global view of departments, projects and roles,” says Maria Sarandeva, Commercial Excellence Director. “Regulatory compliance and sustainability are at the core of Brenntag’s brand promise. With PLM, all product information will be stored in one location and we will easily track product development.”

“We are thrilled that Brenntag has selected Centric PLM as the foundation solution to ensure regulatory, compliance and sustainability across their vast global business network,” says Fabrice Canonge, President of Centric Software. “We look forward to a long-term partnership with this pioneering brand committed to innovation and sustainability.”

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Brenntag (www.brenntag.com)

Brenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag has more than 18,100 employees worldwide and operates a network of about 600 sites in 70 countries. In 2024, Brenntag generated sales of 16.2 billion EUR. The two global divisions, Brenntag Essentials and Brenntag Specialties, provide a diversified and broad portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application, marketing and supply chain solutions, technical and formulation support, comprehensive regulatory know-how, and digital solutions for a wide range of industries. Brenntag pursues an ambitious sustainability agenda and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010, in the DAX since September 2021. In addition, the Brenntag SE shares are listed in the DAX 30 ESG and DAX ESG Target.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.