Turkish baby retailer experiences 50% increase in productivity and 50% decrease in errors after partnering with Centric Software®
CAMPBELL, Calif., July 6, 2021 — Leading baby retailer in Turkey, ebebek, has successfully implemented Centric’s Product Lifecycle Management (PLM) solution ahead of schedule and is realizing significant ROI. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, home décor and consumer goods companies to achieve strategic and operational digital transformation goals.
ebebek was founded in 2001 and currently has 175 stores, a highly active e-commerce site and a chain of stores focused on meeting all the needs of mother and baby. ebebek is rapidly growing with goals to open 30 stores per year, reaching a total of 270 stores and expanding internationally.
Doğan Barış, Textile Category Manager at ebebek explains that the time was right to implement a modern PLM system that could support growth, streamline supplier communication and provide a single version of the truth for all stakeholders.
“We found that although we were working hard, we were lacking in organization. We were managing supplier communication and internal design processes with emails and Excel,” says Barış. “Looking back, these were time-consuming and confusing processes, especially if we were looking for product and pricing information.”
Barış and his team rallied support for a digital transformation project within the business.
“We delivered presentations to the relevant departments at ebebek. Part of our strategy was that we conducted a return on investment (ROI) study with Centric Software. The numbers and the data were so compelling that it was impossible not to be convinced of the value.”
ebebek partnered with Centric Software on the digital transformation project in the midst of the COVID-19 pandemic. All meetings, trials and tests were conducted remotely and despite the market challenges, ebebek went live with Centric PLM a week ahead of schedule, achieving ROI on the implementation in record time. “We realized a 50 percent increase in labour productivity and a 50 percent decrease in error rate. We are currently completing our work in 50 percent less time,” shares Barış.
“We are thrilled to be working with ebebek to help them drive productivity and radically improve data management,” comments Chris Groves, President and CEO of Centric Software. “We are looking forward to continuing this digital transformation partnership.”
ebebek has set out to offer all kinds of information, service and friendship to the conscious families who are considering to have a baby, waiting for a baby and raising their baby. ebebek.com has been developed to ensure that the products needed in baby care are provided in a fast, practical and convenient condition. ebebek.com is Turkey’s first online store in baby products. Following the success of its website, ebebek has switched to physical merchandising by applying ‘click to brick’ business model that is quite rare in the world.
ebebek is an organization that strives to think of everything for the happiness of babies and families with the awareness that the only need of families is not the physical needs of the baby. “Babylogy” is the science of understanding and explaining the baby. Therefore, ebebek does not consider its employees only as salespersons and does not name them as sales consultants or customer representatives. ebebek sees them as baby experts who share their expertise and interests.
A parent is someone who accompanies the development process and takes care by learning.
Centric Software (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software® provides a Product Concept to Consumer Digital Transformation Platform for fashion, retail, footwear, luxury, outdoor and consumer goods including cosmetics and personal care and food and beverage. Centric’s flagship Product Lifecycle Management (PLM) platform, Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric SMB focuses on core tools and industry best practices for emerging brands. Centric Visual Innovation Platform (CVIP) offers highly visual digital board experiences for collaboration and decision-making. Centric Software pioneered mobility, introducing the first mobile apps for PLM, and is widely known for connectivity to dozens of other enterprise systems including ERP, DAM, PIM, e-com, planning and more as well as creative tools such as Adobe® Illustrator and a host of 3D CAD connectors. Centric’s innovations are 100% market-driven with the highest user adoption rate and fastest time to value in the industry. All Centric innovations shorten time to market, boost product innovation and reduce costs.
Centric Software is majority-owned by Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list in 2013, 2015 and 2016. Centric also received various excellence awards from Frost & Sullivan in 2012, 2016, 2018 and 2021.
Centric Software is a registered trademark of Centric Software Inc. All other brands and product names may be trademarks of their respective owners.