Outfitters Reinforces Product-First Strategy with Centric PLM Go-Live

Pakistan’s leading retailer undergoes digital transformation with Centric Software to respond faster to evolving consumer demand

CAMPBELL, Calif., August 11, 2026 – Centric Software® is pleased to announce that Outfitters Group has successfully implemented Centric PLM™ to unify product data and strengthen product strategy. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Founded in 2003, Outfitters Group has grown into one of Pakistan’s leading retail chains, delivering affordable fast fashion across Pakistan, the UK, the US and the Middle East. Privately owned and vertically focused on speed and scale, the company operates a network of more than 100 stores globally and has a strong e-commerce presence.

With a vision to modernize Pakistan’s fashion landscape in an era of fast-moving trends, merchandise agility and data consistency are important for growth. As Shaheryar Khan Niazi, Chief Merchandising Officer at Outfitters Group explains, “Trends no longer build gradually. They appear, go viral and disappear within weeks, which puts enormous pressure on merchandise teams to react faster while still getting the product right.” At the same time, fragmented data limits visibility, making it harder to balance speed, quality and cost.

To address these challenges, Outfitters implemented Centric PLM as a key pillar of its broader digital ecosystem strategy, led by Shoaib Hamid, Global CIO at Outfitters Group. “Centric PLM plays a pivotal role in connecting the digital dots across the Outfitters Group,” says Hamid. “As we drive digital transformation across regions and brands, unified product data and processes are essential to manage this complexity and enable business excellence. This ensures accurate information flows seamlessly to our sourcing partners and manufacturing factories to meet high-quality standards.”

Centric PLM was selected for its industry focus and out-of-the-box best practices. Hamid adds, “We needed a PLM platform built specifically for apparel that can scale without added complexity.”

The implementation covers both core brands, Outfitters and Ethnc, standardizing product development to enable faster, more consistent execution across teams.

Reflecting on the implementation, Hamid says, “The implementation was structured and collaborative, helping teams align around standard processes from the start. This approach drives early adoption and stronger cross-functional alignment.”

With Centric PLM, Outfitters gains end-to-end visibility across the product development lifecycle, from ideation through sampling. Teams collaborate more effectively using accurate, up-to-date product data, enabling faster sample development, clearer traceability and more efficient approval cycles with sourcing partners to respond quickly to emerging trends.

Outfitters emphasizes the need for meaningful product data from the very start of creation. As Hamid explains, “The industry is drowning in data, but when it comes to merchandise, the information that actually matters is often missing.” While retailers track footfall and financial metrics, this data is fragmented and does not support early product decisions. “If the right product data isn’t available at ideation, everything downstream becomes harder. In fashion retail, merchandise is the lifeline, and Centric PLM enables more confident decision-making for us to bring successful products to market.”

“We are pleased to partner with Outfitters on its digital transformation journey,” says Fabrice Canonge, CEO of Centric Software. “Outfitters’ sharp focus on merchandise and speed reflects the realities of modern fashion retail, and Centric PLM provides the foundation to drive execution and growth at scale.”

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