June 25, 2026
Balmain improves operational agility with Centric PLM
Thanks to the Centric team’s expertise and efficient management of unexpected challenges, our company now has clear performance indicators and a more structured work environment.
— Timothée de Cenival
Group CIO at Balmain
French luxury house deploys Centric PLM in seven months, on budget, to accelerate digital transformation
CAMPBELL, Calif., June 25, 2026 - Centric Software® announces that Balmain has successfully deployed its product lifecycle management solution, Centric PLM™, enabling the French luxury house to replace fragmented legacy tools with a unified platform spanning its entire product lifecycle. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Balmain is a French luxury house founded in 1945 by Pierre Balmain, the visionary behind the iconic “New French Style.” Today, Balmain brings more than 80 years of heritage into a modern vision of elegance. Rooted in savoir-faire, culture and its signature sensual aesthetic, the Maison creates ready-to-wear, accessories, beauty and eyewear collections.
As part of its operations transformation, Balmain selected Centric PLM to unify lifecycle management of collections and replace several limited-capability legacy tools. Deployed for ready-to-wear in just seven months, ahead of a future extension to accessories, the platform now serves as a single source of truth across the entire product lifecycle, from initial sketch to market launch. This strategic project also streamlines processes, harmonizes operational roles and advances a broad initiative to consolidate and improve data reliability. The result: faster decision-making, optimized assortment planning and greater operational agility. Teams now work with streamlined workflows, have fewer duplicate entries and gain easier access to more reliable data, driven by close collaboration with Centric Software experts, particularly around the redesign of bill of materials (BOM) templates.
“Selecting Centric Software as our PLM partner has played a key role in the project’s success,” recalls Timothée de Cenival, Group CIO at Balmain. “Thanks to the Centric team’s expertise and efficient management of unexpected challenges, our company now has clear performance indicators and a more structured work environment. This transformation has also strengthened internal team adoption while bringing new momentum to operations.”
“We are proud to partner with the Balmain teams in their pursuit of operational excellence,” says Fabrice Canonge, President and CEO of Centric Software. “We look forward to continuing this partnership and contributing to the successful digital transformation of an iconic French haute couture house.”
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Request a DemoBalmain (https://fr.balmain.com/fr)
Balmain is a French luxury house founded in 1945 by Pierre Balmain, the visionary behind the iconic “New French Style.” Today, under the creative direction of French designer Antonin Tron, the Maison embodies resolutely contemporary elegance while celebrating more than 80 years of heritage. Rooted in savoir-faire, culture and its own sensual aesthetic, Balmain offers women’s and men’s ready-to-wear and accessories, as well as Balmain Beauty, inspired by the Maison’s legendary fragrances from the 1950s, and a signature eyewear line, all reflecting its unique identity.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning & Pricing™, a cloud-native solution powered by Centric AI that unifies planning, pricing and inventory optimization, enabling retailers and brands to increase sell-through, improve margins and optimize inventory efficiency from pre-season through in-season execution.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.