C.P. Company Selects Centric Planning & Pricing to Modernize Merchandising and Accelerate Allocation and Replenishment

Italian fashion brand expands its partnership with Centric Software to drive AI-powered planning efficiency, target forecast accuracy improvements of up to 70% and build an end-to-end platform for growth.

CAMPBELL, Calif., June 26, 2026—Centric Software® is pleased to announce that C.P. Company has selected Centric Planning & Pricing™ to modernize its merchandising and planning operations, beginning with the allocation and replenishment modules. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals. and replenish products to achieve strategic and operational digital transformation goals.

Part of the Tristate fashion group, C.P. Company is one of Italy's most respected premium outerwear and sportswear brands, recognized globally for its fabric innovation and technical design heritage. C.P. Company distributes across Europe, Asia and the Americas using wholesale, retail and e-commerce channels.

C.P. Company's merchandising and planning processes were managed across fragmented spreadsheets, creating a manually intensive workload that stretched planning cycles and limited forecast accuracy at product level.

“A key priority for us was to create stronger alignment between collection merchandising, planning and go-to-market, translating product strategy into a more integrated, decision-led commercial operating model. Senior resources were spending too much time on data reconciliation and rework rather than on strategic choices, commercial opportunities and business performance,” says Caterina Ticchio, Head of Merchandising and Planning, C.P. Company. “With Centric Planning & Pricing, our objective is to give the organization a clearer structure, faster decision-making and stronger ownership across the full merchandising and planning cycle.”

Centric Planning & Pricing was selected for its depth of merchandise financial planning, in-season precision and cross-channel capabilities. The existing Centric PLM™ deployment within the group, the platform's modular design and the credibility of the Centric Software team sealed the decision.

“The strategic opportunity was to connect the product logic and complexity already managed through Centric PLM with the commercial side of the business,” explains Caterina Ticchio. “With Centric Planning & Pricing, we expect to improve visibility, capture missed commercial opportunities and strengthen our team’s ability to make faster, more confident and more data-driven decisions.”

C.P. Company aims to accelerate its planning cycle from four weeks to just ten days using Centric Planning & Pricing. The company also expects AI-powered forecasting capabilities to boost product-level forecast accuracy from approximately 50% toward 70%. The solution’s responsive replenishment model will increase in-season agility and reduce lost sales opportunities.

For apparel brands considering a similar path, Caterina Ticchio points to the value of building on an existing platform. “Brands do not have to commit to everything at once. The modular approach of Centric Software solutions allows teams to start where the business impact is most immediate, while keeping a clear path to scale. For us, the strength of the Centric platform is that it supports both today’s operational priorities and the longer-term evolution of our merchandising and planning model.”

Alessandro Volpin, IT Director, C.P. Company, says, “Solidity in the infrastructure, the team and the solution itself were the most important factors in our decision to implement Centric Planning & Pricing. We wanted a partner we could build within the long term on one platform without integration complexity. Centric Software gave us that confidence and the end-to-end vision to grow into as the business evolves.”

Fabrice Canonge, CEO of Centric Software, says, “C.P. Company is a brand synonymous with innovation and craftsmanship. Centric Software is proud to drive C.P. Company’s transformation journey with Centric Planning & Pricing, enabling greater alignment, visibility and agility across its organization. This partnership reflects a shared commitment to transparency, collaboration and sustainable growth.”

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