Centric PXM – Product Experience Management
A Solution Tailored to How You Sell. Drive Performance Across Every Go-to-market Model.
Optimize and scale product content with AI to get to market in more markets quickly, grow sales and expand reach.
Leverage AI insights to drive revenue growth with combined PIM, DAM, Feed Syndication and Digital Shelf Analytics in a single platform.
Protect margins with AI-powered compliance and order flows to prevent delistings, stockouts and slow reactions to market shifts.
The world’s leading brands, retailers and manufacturers bring their products to market with Centric Software.
Drive Measurable ROI with Connected Product Content
Disconnected product data doesn’t just slow launches – it limits sales potential. Centric PXM creates one actionable source of truth with AI and automation to cut friction, speed time-to-market and grow revenue across stores, e-commerce, marketplaces and social.
250%
increase in sales
98%
reduction in creating product listing sheets
20%
reduction in product content development workload
AI-driven Commercialization Lifecycle: from Product Creation to Conversion
Driving growth in every market is harder than it should be. Manual adaptation across regions, channels and competitive contexts is slow, costly and risky.
Centric PXM closes the loop by connecting each step in the product lifecycle—from creation to in-season performance analysis—so teams move faster, respond to trends instantly and feed improvements back into the next cycle.
CONSOLIDATE
Centralize product data, media, attributes, pricing and inventory in one connected hub for complete visibility.
DISTRIBUTE
Publish to 1,000+ channels in the right format and language while maintaining compliance everywhere you sell.
TRACK
Monitor SKU-level performance by region, brand and channel in real time to uncover trends and opportunities.
ENHANCE
Use AI to validate, enrich, translate and localize content for each market and channel, tailored from Instagram to your in-store catalogs.
BRIDGE
Link product content to planning, development, pricing and promotions to ensure launches match market demand.
OPTIMIZE
Apply AI insights to refine content, pricing and positioning for higher conversion and sustained growth.
Eliminate Complexity. Accelerate Growth.
Accelerate product go-to-market & commercialization
Bring products to market faster with precise timing and execution. Remove silos that create delays and missed opportunities. AI enrichment and collaborative workflows shorten cycles and increase launch success rates.
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Centric PXM Capabilities to Connect Content to Commerce
Product content, AI automation and insight. Fast, accurate and optimized.
Product Information Management (PIM) & Digital Asset Management (DAM)
Ensure accurate, compliant content across channels. Disconnected tools slow launches and cause errors. Centralize specs, media and claims; use AI to model, validate, enrich and localize data — with supplier and brand data streamlined through the Onboarding Portal — so only the highest-quality information enters the PIM for faster, consistent commercialization.
Content Syndication & Multi-channel Feed
Expand market reach fast. Manual channel adaptation causes errors and delays. Publish to 1,000+ channels in the right format with AI-optimized delivery, maintaining compliance, ranking and consistency while enabling rapid store pickup or delivery.
Digital Shelf Analytics (DSA)
Maximize product performance. Poor visibility and gaps in product listings across channels hurt sales. AI tracks pricing, sentiment and content presence in real time, flags issues and guides fixes to boost conversion and refine go-to-market decisions.
Solution Tailored to How You Sell Drive Performance Across Every Go-to-market Model.
Whether selling direct-to-consumer, through distributors or specialized B2B markets, Centric PXM adapts to any market or channel strategy.
FOR BRANDS
Increase product ranking, conversion and protect brand equity with consistent, high-quality product experiences across each touchpoint. Ensure data integrity from product inception to packaging to sale, with integrated compliance checks that reduce risk of claim errors.
FOR MANUFACTURERS
Standardize product operations and accelerate commercialization while meeting diverse partner requirements without delays or rework. Deliver enriched, accurate and compliant content at scale for multiple product lines and channels.
FOR RETAILERS
Launch more SKUs faster with complete and compliant content that drives accuracy and sales. Supplier catalogs flow through the Onboarding Portal, where AI validates and maps data to your internal model, ensuring clean, ready-to-use information for creating assortments and accelerating private-label or branded items to market efficiently.
FOR DISTRIBUTORS
Streamline supplier collaboration and launch assortments with less manual effort and fewer delays. Brand and supplier data enters via the Onboarding Portal, where AI consolidates and validates information before it reaches PIM, reducing errors and ensuring enriched, compliant content is ready for deployment.
What our users are saying about Centric PXM
Promotion setup time dropped from 45 minutes to just 10 minutes. ... content syndication with multi-channel feed management was able to link to Salesforce Commerce Cloud. The distribution of our products went from 100 SKUs on one platform to 15,000 SKUs across 7 platforms over the course of two years. Since then, we’ve opened up our catalog to all 24,000 SKUs on Amazon and those sales went from a couple thousand a day, to tens of thousands of dollars daily.
Working with the Centric PXM solution plays such an important role by now that the manual process model would no longer be possible. The solution’s high level of integration saves employees a considerable amount of time. Regarding the catalog, it can be prepared in German and then quickly translated into as many as 27 languages. This was not possible before
Panasonic Connect Unifies Product Data to Power Customer-First Experiences with Centric PXM
In customer experience, customer data and product information are equally important. By centralizing product content in Centric PIM and Centric DAM, customers access what they need when they need it, while we create structured, machine-readable data that AI can efficiently read, analyze and use.
Ravensburger Solves the Puzzle of Transforming Product Data Management Amid Complex Challenges with Centric PXM (formerly Contentserv)
It's not possible to measure the gain in efficiency we’ve had [due to Centric PXM] but It's massive. Also, the data quality improved a lot because we have one single point of truth.
CENTRIC PXM – PRODUCT EXPERIENCE MANAGEMENT
Bringing together data, content and insights to drive revenue
See how Centric PXM simplifies operations, strengthens product content and delivers measurable results across all sales channels. Launch faster. Sell smarter. Grow now.
Learn more about how Centric PXM transforms product content at Scale
Centric Software Announces the Acquisition of AI-Powered PXM Solution, Contentserv
Read more
Understanding the Key Differences Between PIM and PLM Software
Read more
From Product Concept to Commercialization: Master the 5 Lifecycles That Drive Product Retail Performance
Read moreFrequently asked questions
PXM is the practice of creating, optimizing and delivering high-quality product content across channels and geographies to maximize conversion, accelerate launches and enhance customer experience. Modern PXM solutions are AI-driven to connect product data directly to business results.
PIM and DAM are essential components, but PXM adds automation, syndication, analytics and AI to commercialize products faster, scale globally and optimize performance continuously.
PXM supports global product operations for brands, manufacturers, retailers, distributors and specialized B2B markets, driving efficiency and improving content performance in any multi-channel environment.
AI is embedded across the entire product content lifecycle powering over 75 use cases — from onboarding supplier data to categorization, enrichment, translations, compliance checks and sentiment analysis. It detects errors, fills gaps, adapts content for 1,000+ channels and surfaces insights to improve visibility and conversion.
Digital Shelf Analytics tracks how your products appear across online channels, including marketplaces, e-commerce sites and retailer platforms. It monitors availability, price positioning, content presence and customer sentiment, highlighting issues or gaps that impact performance. AI detects patterns, flags anomalies and identifies missing or underperforming SKUs so you can act quickly to protect visibility, compliance and conversion.
Yes — Centric PXM is built to integrate seamlessly into your existing ecosystem. Whether you use SAP, Oracle, Microsoft Dynamics, Salesforce Commerce Cloud, Adobe Commerce, or other ERP, PLM, ecommerce or data platforms, integration is flexible and proven.
Our connectors and APIs ensure smooth data flow between systems, covering product attributes, pricing, inventory, digital assets, compliance data and more. This means your teams can work with real-time, enriched product content without duplicating work or disrupting operations.
CENTRIC PXM – PRODUCT EXPERIENCE MANAGEMENT
Bringing together data, content and insights to drive revenue
See how Centric PXM simplifies operations, strengthens product content and delivers measurable results across all sales channels. Launch faster. Sell smarter. Grow now.