California

910 E. Hamilton Avenue, Suite 200
Campbell, CA 95008, USA

Phone: +1 408 574 7802
Fax: 1 408 377 3002

Welcome contentserv.com visitors! Discover Centric PXM™, the solution comprising former Contentserv as well as Syndication and Digital Shelf Analytics. Go to Solutions > Centric PXM to explore, check customer references and get to know Centric Software®. 

CENTRIC DSA™ - Digital Shelf Analytics

AI-Powered Digital Shelf Analytics
Close the Loop with Consumer and
Marketplace Feedback 

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Increase conversions with AI-driven shelf optimization based on live performance data, including inventory by store and SKU.

Safeguard product margins and brand positioning with real-time pricing and compliance monitoring.

Sustain top rankings by eliminating out-of-stock and products and leveraging AI to enrich product listings.

Connect PIM, DAM, Syndication, PLM and Market Intelligence in one continuous digital shelf loop.

A dashboard displays Digital Shelf Analytics with status icons, graph analytics, and an optimization button on the left. On the right, products like jumpers, bags, sneakers, and home goods appear on shelves with prices and discounts.A digital dashboard powered by Digital Shelf Analytics displays product cards for a watch and a jumper, showing prices, ratings, and sales changes, above a panel listing detected issues and an option to start optimization analysis.

The world’s leading brands, retailers and manufacturers bring their products to market with Centric Software.

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From Shelf Presence to Business Impact

Dominate the digital shelf with live AI-driven insights that monitor, measure and optimize product performance across marketplaces, e-commerce, retail and social channels with Digital Shelf Analytics (DSA). Detect issues in product availability, pricing, content and compliance in real time. Close the loop by pulling underperforming SKUs back into PIM and DAM to be enhanced, re-syndicated and redeployed to ensure sell-through.

Increase share of shelf

AI-driven ranking and visibility insights translate into higher conversions.

A digital dashboard powered by Digital Shelf Analytics displays sales data for a skirt, watch, and lipstick, showing sold quantities, margin percentages, and revenue amounts alongside images of each product.A cropped image displaying product cards for a skirt, watch, and lipstick—each with sold quantities and star ratings—offers a clear example of how Digital Shelf Analytics can highlight sales performance across different items.

Optimize product performance across each channel

Performance data enriched by AI ensures results in marketplaces, retail, e-commerce and social commerce sustain long-term growth.

Four stacked colorful pillows with blue arrows pointing to logos of Amazon, eBay, Shopify, and Etsy, symbolizing selling products on multiple platforms and the power of Digital Shelf Analytics.A stack of colorful pillows with blue arrows pointing to the Amazon, eBay, and Shopify logos, highlighting how Digital Shelf Analytics can boost pillow sales on these leading online platforms.

Meet compliance requirements across marketplaces, channels, languages and geographies

AI-enabled pricing and content monitoring protect revenue and brand equity.

A flowchart shows a warning icon leading to an AI review box, then a green checkmark—illustrating how Digital Shelf Analytics boosts results. Below, a card displays a rating increase (+0.7), green sales count (243), and line graphs.A diagram illustrating an "AI Review" step in a Digital Shelf Analytics workflow sits between two boxes—one with a warning icon and one with a checkmark. Blue arrows indicate the review process, with ratings displayed underneath.

Leverage FMCG and retail expertise for sustained growth

Centric applies proven know-how in fashion, footwear, cosmetics and food & beverage to build tailored shelf strategies that drive
sell-through.

Two shelves display items: pink sandals with "AI-Validated," a red bottle with "Optimized Stock," a mashed potato box with "Perfect Pricing," and a beige hoodie with "Content Updated," all powered by Digital Shelf Analytics. Blue arrows point upward.Shelves display shoes labeled "AI-Validated," a bottle tagged "Optimized Stock," a food box with "Perfect Pricing," and a hoodie marked "Content Updated," each with blue upward arrows—showcasing the impact of Digital Shelf Analytics.

How Digital Shelf Analytics Drives Growth

Increase conversions across each channel

Protect pricing and brand equity

Eliminate out-of-stock losses

Optimize assortment strategy

Accelerate response to market shifts

Increase conversions across each channel

Stronger product visibility, enriched content and sharper positioning drive more sales. Products get buried in search results when attributes are missing, descriptions are weak or content fails compliance checks. AI-powered insights score every SKU against channel best practices and feed instant improvements back into PIM for rapid redeployment.

Explore channels
A comparison chart labeled "Before" and "After" shows product listings. "Before" has missing attributes and low sales; "After," enhanced by Digital Shelf Analytics, features AI-filled attributes, enriched copy, compliant media, and increased sales for decorative pillows.A comparison chart labeled "Before" and "After" shows product listings. "Before" has missing attributes and low sales; "After," enhanced by Digital Shelf Analytics, features AI-filled attributes, enriched copy, compliant media, and increased sales for decorative pillows.

Protect pricing and brand equity

Defend margins and brand value across the digital shelf. Unauthorized discounts, inaccurate product content and inconsistent data can erode trust and market position. Continuous AI monitoring detects irregularities in pricing and content accuracy, enabling timely corrective action.

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Eliminate out-of-stock losses

Keep products available to secure the Buy Box and sustain rankings. Stockouts lead to sales loss and demotion. Integrated availability tracking powered by AI highlights replenishment needs before sales are lost.

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Optimize assortment strategy

Focus investment on top performers and minimize returns. Without SKU-level visibility, poor performers drain resources while high performers remain underleveraged. AI-enabled portfolio analysis surfaces winners and laggards, guiding data-driven assortment adjustments in PIM and Syndication.

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Accelerate response to market shifts

Stay competitive by adapting instantly to changing market dynamics. Competitor launches, seasonal peaks and shifting demand can change overnight. AI digital shelf analytics identify shifts in performance, enabling rapid content or assortment adjustments.

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A dashboard displays e-commerce channels, automated actions, and a market dynamics graph powered by Digital Shelf Analytics. A pop-out shows six rolled towels with prices for the US ($17), UK (£14), and Europe (€18).

The Engine Behind Continuous and Optimized Product Sales

Turn real-time insights into faster fixes, smarter decisions and higher conversions, in one continuous loop.

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Competitor product benchmarking

Compare SKUs against rival products with AI analysis across price, reviews and ratings.

Pricing intelligence

Leverage AI-driven marketplace pricing analysis to identify inconsistencies and improve strategic positioning.

Order and fulfillment monitoring

Track orders, fulfillment performance and revenue trends by SKU to spot issues early.

AI-powered review and sentiment analysis

Cluster reviews by topics like product quality, logistics or content and analyze consumer sentiment across languages and
geographies at scale.

Revenue trend analysis

Visualize revenue performance over time with AI to detect underperformers and scale best-sellers.

Multi-source data integration

Pull insights from Amazon, Shopify®, Excel and much more into a single actionable view.

Frequently asked questions

What business challenges does Centric DSA solve?

Digital Shelf Analytics eliminates blind spots on the digital shelf by consolidating live data on content accuracy, stock availability and pricing as well as consumer ratings and reviews across marketplaces and retail channels. AI-driven analysis highlights sales risks and brand threats, providing visibility to prevent losses, protect margins and strengthen equity. Feedback on quality, fit, design and service can be applied to future product development and sourcing.

How is DSA different from marketplace dashboards?

Marketplace dashboards show isolated channel data. DSA unifies performance insights from multiple sources, applies AI analysis such as review sentiment clustering and revenue trend detection and connects results back into PIM, DAM and Syndication to enable corrective action instantly.

What type of data does Centric DSA capture?

Centric DSA collects product content, pricing, ratings, reviews and stock availability data directly from marketplace APIs. Depth of data depends on each channel’s API, but all captured data is standardized and AI-enriched to be actionable.

Does DSA cover global markets and multiple languages?

Yes. DSA is designed for global operations, capturing product data directly from marketplace APIs regardless of geography. AI-enabled sentiment analysis works across all languages, clustering reviews and detecting tone at scale. This makes insights not only globally comparable but also locally relevant, enabling brands to adapt product data, assets and positioning to regional requirements while sustaining a consistent global presence.

What are quick-win use cases to start with?

Many brands begin with AI-powered review analysis to identify product issues, availability monitoring to prevent out-of-stock losses and competitor benchmarking to refine positioning. These deliver immediate, measurable gains while laying the foundation for long-term shelf optimization.

How does Centric DSA connect back to pre-season planning and ideation?

Insights from reviews, competitor product benchmarking and sales trends feed directly into Centric Market Intelligence™, Centric PLM™ and Centric Planning™. This enables data-driven decisions in pre-season planning, ideation and product development, closing the loop between market performance and product creation.

DIGITAL SHELF ANALYTICS

AI-powered optimization to win the digital shelf, season after season

Centric DSA enables continuous optimization across marketplaces, retail and D2C. Track product performance in real time, analyze customer sentiment across geographies and act instantly on insights — all in a continuous commercialization loop that sustains growth and profitability.