Unlock the Future of Consumer Electronics

Act now and get ahead of the game.

Stop managing your product portfolio in spreadsheets

Discover how to effectively optimize, execute, and launch your products

Invest in innovative and collaborative tools to stay ahead

By 2025, digital natives will be the main retail decision-makers.

They are smart, primed to embrace new technologies, and aware of the costs to implement them. They want simple, sophisticated, and sustainable products.

A product must meet a long list of characteristics to end up in their hands. It must be high-performing, well-researched, sourced, packed, and delivered responsibly, and find its perfect spot in a wider digital ecosystem.

The number of features must be “just right”. Too many, and you will be called upon. Too few, and they will run off to the competitor.

Stay on cue and listen to what they have to say now by meeting the need for simplicity, sustainability, and sophistication.

Find the sweet spot for new product development in light of key forthcoming trends:

Sustainable Technologies
Resource Shortage
Internet of Everything (IoE)
Smart Home 2.0: More Connectivity, Better Interaction
Online Shopping — The New Normal

This eBook is created to give retailers, brands and manufacturers the upper hand on the growing complexity and find out what it takes to secure your spot in the evolving landscape.

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Spark Digital Transformation in Consumer Electronics

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Time for a New Approach to Product Portfolio Management?

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Understanding Product Lifecycle Management for Consumer Electronics

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