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Future of Food: 3 Ways Your Business Can Respond to Health And Organic Food Trends

To stay ahead of the curve, food companies have to adapt fast and pivot their product mix according to customer preferences.


Anticipate the Cost of a Healthy & Organic Offering

Avoid Getting Stuck on Labeling

Drive Trend-Led New Product Development (NPD)

Top trends influencing consumer buying behavior

Europe is experiencing a never-seen-before surge in demand for healthy and organic food products. EU consumers were already making conscious food choices prior to the COVID-19 pandemic, but home-cooked, fresh and healthy food has now become top priority. For example, more than 50% of European food shoppers said that healthy food was an important consideration in their grocery shopping, and in many countries this rises up to 85%1. The food and beverage industry has witnessed this trend grow both pre and post- pandemic, and it shows no sign of stopping.

In this eBook, readers will gain insights into the current top trends influencing consumer buying behavior, and the 3 ways F&B businesses can address these needs and delight their consumer, as well as protecting their bottom line.

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