Europe is experiencing a never-seen-before surge in demand for healthy and organic food products. EU consumers were already making conscious food choices prior to the COVID-19 pandemic, but home-cooked, fresh and healthy food has now become top priority. For example, more than 50% of European food shoppers said that healthy food was an important consideration in their grocery shopping, and in many countries this rises up to 85%1. The food and beverage industry has witnessed this trend grow both pre and post- pandemic, and it shows no sign of stopping.

In this eBook, readers will gain insights into the current top trends influencing consumer buying behavior, and the 3 ways F&B businesses can address these needs and delight their consumer, as well as protecting their bottom line.