April 7th, 2025

Tsingtao Brewery Partners with Centric Software to Revolutionize Product Innovation and Digital Transformation in the Beer Industry

Leading Chinese beer manufacturer seeks to enhance product management and streamline operations

CAMPBELL, Calif., April 8, 2025– Centric Software® is pleased to announce that Tsingtao Brewery, one of China’s most renowned beer manufacturers, has selected Centric PLM™ to drive product innovation and streamline its operations. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in food & beverage, grocery, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Founded in 1903, Tsingtao Brewery is the world’s fifth-largest beer manufacturer, with nearly 60 production facilities in China and products sold in over 120 countries. The company made history in 1993 as the first mainland Chinese company listed in Hong Kong, solidifying its status as one of the most iconic Chinese brands globally.

As part of its ongoing digital transformation, Tsingtao Brewery is embracing the next step in its journey by addressing key challenges in its product management processes. With an increasingly complex product portfolio and rapidly evolving consumer demands, Tsingtao’s existing product management system revealed gaps, such as fragmented processes, inconsistent data standards and inefficiencies that have slowed innovation and hindered the company’s ability to keep pace with the fast-moving global beer industry.

To address these challenges and stay at the forefront of industry innovation, Tsingtao Brewery has partnered with Centric Software to implement Centric Software’s Product Lifecycle Management solution, Centric PLM. This unified platform will integrate key functions across marketing, manufacturing and supply chain management, streamlining product development workflows and enhancing cross-departmental collaboration.

Centric PLM will drive improved operational efficiency, foster continuous innovation and standardize data across departments. By managing the full product lifecycle from creation to delisting, Centric PLM will empower Tsingtao to maintain its competitive edge, stay ahead of market trends and build valuable digital assets that lay the foundation for long-term success and reinforce its global leadership position.

“Tsingtao Brewery is committed to becoming a world-class leader in the beer industry and this partnership with Centric Software is a key step in that direction,” says Mr. Wang Ruiyong, Vice President of Tsingtao Brewery. “Centric PLM will provide us with a resilient foundation to drive greater efficiency, improve product quality and accelerate our digital transformation.”

Yan Zhengguang, Vice President of Marketing at Tsingtao Brewery, also shares his optimism for the partnership, “By working closely across all departments, we are committed to identifying challenges, implementing effective solutions and achieving the goals of this important project. Centric Software’s expertise will enable us to optimize our product management processes and enhance innovation throughout the entire company.”

“We are excited to partner with Tsingtao Brewery, one of the most prestigious and influential beer brands globally,” says Fabrice Canonge, President of Centric Software. “This collaboration highlights Centric Software’s deep expertise in driving digital transformation in the food and beverage sector. We’re fully committed to ensuring that Tsingtao’s digital transformation is a success, providing them with the best technology, expertise and solutions to set a new industry standard and lead the digital evolution in the beer industry.”

Learn more about Centric PLM for Food & Beverage

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Tsingtao Brewery (www.tsingtao.com)

Tsingtao Brewery Co., Ltd. (hereinafter referred to as “Tsingtao”) was established in 1903 by German and British merchants as Germania-Brauerei Tsingtao Co., Ltd. As one of the earliest breweries in China, Tsingtao is currently the sixth largest brewer in the world.

With more than a century of brewing excellence, we are now among the top Asian imported beer brands. We are also a Global Top 500 brand with a strong presence in more than 100 countries and regions.

Centric Software® (centricsoftware.com)

From its headquarters in Silicon Valley, Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort, market and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance.

Centric PLM™ features integrated industry best practices and innovative, AI-enabled capabilities tailored specifically for food and beverage manufacturers, retailers and food service providers. Seamlessly manage the overall product lifecycle, from initial concept and formula development to packaging, quality, supplier collaboration, nutritional labeling, production, SKU rationalization and beyond. Results include up to a 50% improvement in productivity and a 60% decrease in time to market.
Centric Visual Boards™ are a visually oriented product portfolio optimization tool. A singular accessible workspace pulls in real-time data and imagery from multiple business systems. It is a new, visual way of working to ensure robust, consumer-right product offers, dramatically decreasing assortment development cycle time.
Centric PXM™ AI-powered Product Experience Management encompasses PIM, DAM, content syndication and Digital Shelf Analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.